– Social Media Executive

Company: Healthy Master

Industry: FMCG – Food & Healthy Snacks

Department: Marketing

Job Type: Full-Time

Salary: ₹30,000 – ₹35,000 per month

Experience: 2–4 Years

ABOUT HEALTHY MASTER

Healthy Master is a growing FMCG brand focused on healthy snacking, dry fruits, millet-based products and nutritious food options. We are looking for a creative and result-oriented Social Media Executive who can build our brand presence, engage our audience and drive business growth through social media platforms.

KEY RESPONSIBILITIES

- Social Media Management

Manage daily social media activities across Instagram, Facebook, YouTube and other relevant platforms.

Develop and execute monthly social media content calendars.

Plan and publish engaging posts, reels, stories, carousels and videos.

Maintain consistent brand communication, tone and visual identity.

- Content Strategy & Creation

Develop creative content ideas around healthy snacking, nutrition, lifestyle, festivals and product promotions.

Create engaging reels and short-form video content.

Coordinate with graphic designers, video editors, influencers and internal teams.

Write engaging captions, hooks, headlines and relevant hashtags.

Identify trending topics, audio and social media trends relevant to the FMCG industry.

- Influencer & Community Management

Identify and coordinate with relevant food, fitness and lifestyle influencers.

Manage influencer collaborations and UGC campaigns.

Respond to comments, messages and customer queries.

Build an active and engaged social media community.

- Campaigns & Brand Growth

Plan and execute social media campaigns for product launches, festive seasons and promotional activities.





Work closely with the performance marketing team to support paid social media campaigns.

Develop strategies to increase followers, engagement, reach and website traffic.

Monitor competitor activities and identify new growth opportunities.

- Analytics & Reporting

Track social media performance, including reach, impressions, engagement, followers and video views.

Analyse content performance and identify what works best.

Prepare weekly and monthly performance reports.

Continuously optimise the content strategy based on insights and analytics.

REQUIRED SKILLS & QUALIFICATIONS

2–4 years of experience in social media management, preferably in FMCG, Food, D2C or E-commerce.

Robust understanding of Instagram, Facebook and YouTube.

Excellent content planning, copywriting and creative thinking skills.

Knowledge of social media trends, algorithms and audience behaviour.

Experience with Meta Business Suite and social media analytics.

Basic knowledge of Canva, CapCut or similar content creation tools.

Understanding of influencer marketing and UGC campaigns.

Ability to manage multiple campaigns and meet deadlines.

KEY PERFORMANCE INDICATORS (KPIs)

Growth in social media followers and organic reach.

Engagement rate and audience interactions.

Reel views, shares, saves and content performance.

Consistency in content publishing.

Successful execution of campaigns and influencer collaborations.

Improvement in brand awareness and social media-driven website traffic.

WHAT WE OFFER

Opportunity to work with a growing FMCG brand.

Creative freedom to experiment with new content ideas.

Opportunity to contribute to brand-building and digital growth.

- Collaborative and fast-paced working environment.

Salary: ₹30,000 – ₹35,000 per month (based on experience and skills).

📌 Social Media Executive (Bengaluru)
🏢 Healthy Master
📍 Bengaluru