About The Design CollaborativeThe Design Team-oriented (TDC) is a Bangalore-based interior design studio specialising in thoughtfully designed residential spaces. We believe in creating spaces that balance aesthetics, functionality and individuality.

We are looking for a creative and strategic Social Media & Content Manager to take ownership of TDC's digital content presence, build brand visibility and establish TDC as a distinctive voice in the interior design space.

Role OverviewThe ideal candidate will be responsible for developing and executing TDC's social media and content strategy, with Instagram as the primary platform, supported by YouTube, Pinterest and the studio's website.

This role requires a combination of creative thinking, storytelling, content strategy and an understanding of digital platforms and performance.

We are looking for someone who can translate interior design projects and processes into compelling digital content, create engaging short-form videos, maintain a cohesive brand identity across platforms, and consistently build an aspirational digital presence for the studio.

Key Responsibilities1. Social Media Strategy & Management

- Develop and execute a comprehensive social media strategy aligned with TDC's brand positioning and business objectives.
- Manage and grow TDC's Instagram presence, with a strong focus on Reels, carousels, stories and other engaging content formats.
- Develop monthly content calendars, content pillars and campaign ideas.
- Identify creative opportunities and relevant trends to build brand visibility and audience engagement.

2. Content Conceptualisation & Creation

- Develop engaging content ideas that showcase TDC's projects, design philosophy, processes and expertise.
- Conceptualise Instagram Reels and short-form videos, including creative direction,



scripting and storytelling.
- Write compelling scripts, captions and narratives that communicate design concepts and project journeys.
- Create and coordinate visually engaging content, including Reels, carousels, stories and project showcases.
- Maintain a consistent visual identity and ensure all content reflects the studio's premium positioning.

3. Multi-Platform Content Management

- Manage and maintain TDC's presence across Instagram, YouTube, Pinterest and other relevant digital platforms.
- Develop and coordinate YouTube content, including project showcases, design walkthroughs and relevant video formats.
- Build and curate Pinterest boards, publish project imagery and optimise content for discovery.
- Identify opportunities to repurpose and adapt existing content across platforms while ensuring it is suited to each platform's audience and format.
- Coordinate website content updates, including project showcases, images, copy and other relevant content.

4. Publishing & Community Management

- Manage content scheduling, publishing and day-to-day platform management.
- Monitor audience interactions, respond to comments and messages, and build meaningful community engagement.
- Ensure consistency in content quality, frequency and brand communication across platforms.

5. Performance Analysis & Optimisation

- Track key performance metrics such as reach, engagement, saves, shares,



video views and follower growth.
- Analyse platform insights and identify content formats and themes that resonate with the target audience.
- Prepare periodic performance reports and use insights to continuously refine the content strategy.
- Stay updated with social media trends, platform developments and emerging content opportunities.

Skills & Qualifications
- Proven experience managing social media accounts, preferably in interior design, architecture, luxury, lifestyle or related industries.
- Strong understanding of Instagram, particularly Reels, short-form video content and organic growth strategies.
- Experience with YouTube and Pinterest is preferred.
- Excellent storytelling, copywriting and content conceptualisation skills.
- Ability to develop engaging Reel concepts, write effective video scripts and translate creative ideas into compelling content.
- Strong visual sensibility and understanding of branding, aesthetics and visual communication.
- Proficiency in tools such as Canva and CapCut or equivalent content creation tools.
- Familiarity with website content management platforms such as Wix or WordPress is an advantage.
- Understanding of social media analytics, performance metrics and content optimisation.
- Ability to independently manage content planning, creation and execution.

What We're Looking ForWe value creative thinking, initiative and the ability to take ownership.

You should be someone who can bring fresh ideas to the table, understand the nuances of a design-led brand, and combine creativity with a data-driven approach to building an engaged audience.

An interest in interior design, architecture, visual storytelling and premium brands would be a significant advantage.

📌 Social Media & Content Manager | Interior Design & Architecture (Bengaluru)
🏢 The Design Collaborative
📍 Bengaluru