About the Role

We are looking for a results-driven SEO Strategist with 2–5 years of experience in developing, planning, and executing comprehensive SEO strategies for international websites.

The ideal candidate should have a strong understanding of both on-page and off-page SEO, with particular expertise in link-building strategies, paid outreach, guest posting, niche edits, brand mentions, and SEO content optimization.

The candidate should be capable of independently managing SEO campaigns, defining priorities, evaluating performance, and continuously refining strategies based on industry trends, competitor insights, and search engine developments.

Key Responsibilities

1. SEO Strategy & Planning

- Develop and implement comprehensive SEO strategies aligned with website goals and business objectives.
- Conduct in-depth website audits to identify technical, on-page, and off-page SEO opportunities.
- Develop strategic roadmaps for improving organic traffic, keyword rankings, domain authority, and search visibility.
- Identify high-value keywords, analyse search intent, and develop keyword targeting strategies.
- Conduct competitor analysis to identify ranking opportunities, backlink gaps, content gaps, and growth strategies.
- Define SEO priorities, campaign objectives, timelines, and measurable performance targets.
- Continuously evaluate and refine SEO strategies based on performance data and search engine updates.

1. Off-Page SEO & Link-Building Strategy

- Develop and oversee link-building strategies to improve website authority and organic rankings.
- Plan and manage paid outreach, guest posting, niche edits, contextual backlinks, and brand mention campaigns.
- Identify relevant publishers, websites, blogs, and platforms across different industries and international markets.
- Evaluate backlink opportunities based on DR, DA, organic traffic, relevance, spam score, link quality, and overall domain credibility.




- Develop anchor text distribution and target URL strategies to maintain a natural and balanced backlink profile.
- Identify competitor backlink opportunities and create strategies to bridge backlink gaps.
- Establish publisher acquisition strategies and maintain a strong network of quality websites.
- Monitor backlink profiles, identify lost or toxic links, and recommend corrective actions.

1. On-Page SEO & Content Strategy

- Develop on-page SEO strategies to improve website structure, keyword relevance, and search engine visibility.
- Oversee keyword optimization, meta titles, meta descriptions, heading structures, internal linking, and content improvements.
- Plan SEO content strategies based on keyword opportunities, search intent, and competitor analysis.
- Guide the creation and optimization of SEO-friendly blogs, guest posts, landing pages, and website content.
- Identify content gaps and recommend improvements to existing website pages.
- Ensure content and backlink strategies are aligned with the overall SEO objectives.

4. Campaign Management & Performance Analysis

- Manage multiple SEO campaigns from strategy development to execution and performance evaluation.
- Track keyword rankings, organic traffic, referring domains, backlink growth, and other key SEO metrics.
- Analyse campaign performance and identify areas requiring strategic improvements.
- Maintain records of backlink placements, publishers, costs, anchor texts, target URLs, and campaign progress.
- Monitor live backlinks and ensure successful placement, indexing, and link retention.
- Prepare periodic SEO performance reports highlighting achievements, challenges, and future action plans.




- Ensure campaigns meet defined targets while maintaining backlink quality and cost efficiency.

5. Research, Innovation & Industry Trends

- Stay updated with Google algorithm updates, SEO industry developments, and emerging search trends.
- Explore recent link-building opportunities, outreach approaches, and SEO tools.
- Identify innovative strategies to improve organic growth and strengthen website authority.
- Evaluate the effectiveness of existing SEO processes and recommend improvements.
- Leverage AI-powered tools and automation to improve research, analysis, and campaign efficiency.

Requirements

- 2–5 years of practical experience in SEO, preferably in an SEO strategy or campaign management role.
- Strong understanding of SEO fundamentals, including on-page, off-page, and technical SEO.
- Proven experience in developing and managing link-building and off-page SEO strategies.
- Hands-on expertise in paid outreach, guest posting, niche edits, brand mentions, and backlink acquisition.
- Strong understanding of DR, DA, organic traffic, spam score, anchor text distribution, and backlink quality.
- Experience in keyword research, competitor analysis, backlink gap analysis, and website audits.
- Ability to develop SEO strategies based on data, research, and performance insights.
- Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, Similarweb, Google Search Console, and Google Analytics.
- Strong analytical, strategic thinking, research, communication, and negotiation skills.
- Ability to independently manage multiple SEO campaigns and drive measurable results.
- Experience working with international websites or global SEO campaigns will be an added advantage.

Application Question(s)
- What is your current notice period or expected last working day?

Location Mohali, Punjab (Required)

Work Location: In person

Pay: From ₹20,000.00 per month

Benefits

- Leave encashment
- Paid sick time

Work Location: In person

📌 SEO Strategist (Sahibzada Ajit Singh Nagar)
🏢 Outreach Monks
📍 Sahibzada Ajit Singh Nagar