SEO Specialist 4+ Years Experience

Job Purpose

- Execute SEO strategies to improve organic visibility, rankings, qualified traffic, and conversions.
- Manage On-Page, Off-Page, Technical, Local, and AI SEO activities for assigned websites.
- Analyze SEO performance, search trends, and competitors to identify optimization opportunities.
- Collaborate with developers, content teams, and marketing teams to implement SEO recommendations.

Key Accountabilities On-Page SEO

- Conduct keyword research, keyword mapping, and search intent analysis.
- Optimize titles, meta descriptions, headings, URLs, content, images, and internal linking.
- Identify content gaps, keyword cannibalization, and duplicate content issues.

Technical SEO

- Conduct technical SEO audits covering crawling, indexing, site architecture, and URL structure.
- Optimize XML sitemaps, robots.txt, canonical tags, redirects, and schema markup.
- Monitor Core Web Vitals, page speed, mobile usability, and JavaScript SEO.
- Coordinate with developers to implement and validate technical fixes.

Off-Page SEO

- Execute link-building and authority-building activities.
- Monitor backlink profiles and identify quality or risk-related issues.
- Conduct competitor backlink analysis and identify link-building opportunities.
- Manage relevant citations and directory activities.

Local SEO

- Optimize and manage Google Business Profiles.
- Manage local keywords, citations,



reviews, services, posts, photos, and profile updates.
- Monitor local rankings and Google Maps performance.

AI SEO

- Optimize content for AI-powered search, AI Overviews, and generative search.
- Use AI tools for keyword research, content optimization, competitor analysis, and SEO workflows.
- Monitor AI search developments and identify new SEO opportunities.

SEO Audits & Competitor Analysis

- Conduct comprehensive website SEO audits across technical, on-page, content, off-page, and local SEO.
- Analyze competitor keywords, rankings, content, backlinks, and SERP presence.
- Identify keyword gaps, content opportunities, and areas for improvement.

SEO Reporting & Analytics

- Prepare weekly and monthly SEO performance reports.
- Track rankings, organic traffic, impressions, clicks, CTR, conversions, and key SEO metrics.
- Analyze Google Search Console and GA4 data to identify performance trends.
- Maintain SEO trackers and dashboards and share key insights with stakeholders.

Qualification

- Bachelor's degree in any discipline.
- 4–5 years of hands-on SEO experience.
- Proficiency in Semrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics 4, and other SEO tools.
- Basic knowledge of HTML/CSS, WordPress, and CMS platforms.
- Solid analytical, communication, and problem-solving skills.

📌 Seo Specialist (Hyderabad)
🏢 Signitives It Solutions
📍 Hyderabad