Our client is a leading HRMS solution provider headquartered in Chennai with over 450 plus clients, 300,000 plus users, 70 plus happy employees with 30% sales growth year on year.
We are recruiting an SEO, GEO & AI Search Optimization Specialist to join our agile marketing team in Chennai with 3 to 6 years of experience in driving digital growth for B2B, SaaS, or enterprise technology brands.
Role & responsibilities
You will be responsible for owning our comprehensive visibility strategy across both traditional search engines like Google and emerging AI-driven answer platforms including Gemini, ChatGPT, Microsoft Copilot, and Perplexity. Rather than relying on low-value AI mass content, you will partner with our product and content teams to develop high-intent landing pages, structured data schemas, and credible brand citations while tracking your impact through a measurable AI visibility scorecard.
- Own end-to-end traditional and technical Google SEO, including keyword strategy, on-page optimization, schema markup, backlink profiles, and performance tracking via Google Search Console and Analytics.
- Build and execute GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies to ensure our brand and products are discovered, cited, and recommended by AI assistants.
- Partner with content and product teams to create high-intent landing pages, comparison guides, and authoritative resources rather than mass-producing low-value AI pages.
- Strengthen digital brand authority and third-party citations across industry publications, review platforms, and high-quality web sources.
- Establish a monthly AI search visibility scorecard to track query performance, competitor share-of-voice, and citations across Google, Gemini, ChatGPT, and Copilot.
- Participate in a practical candidate assessment involving a live website audit, competitor gap analysis, and a 90-day integrated SEO and AI search visibility roadmap.
Preferred candidate profile
Must be graduates with excellent written and spoken English proficiency, bringing 3 to 6 years of strong digital marketing experience with a proven track record of improving Google rankings and organic traffic. Candidates must have an excellent understanding of traditional technical, on-page, and off-page SEO alongside emerging Generative AI search, GEO, and AEO concepts. Essential required skills include hands-on proficiency with Google Search Console, Analytics, SEO tools like Semrush or Ahrefs, and AI research assistants such as ChatGPT, Gemini, and Perplexity, with background in SaaS, HR Tech, ERP, or B2B enterprise technology marketing considered a major advantage.
Remuneration ranges from 4,00,000 to 8,00,000 CTC per annum, commensurate with experience and expertise.
For any queries or to submit your resume, please contact Vasudevan at (phone hidden), email:
[email protected], website: www.skillmin.in.
📌 Seo Specialist (Chennai)
🏢 Skillmine
📍 Chennai