03 Nov
|
Growify Digital
|
Delhi
03 Nov
Growify Digital
Delhi
Senior Performance Marketer (Luxury E-commerce)
Location:
Chhatarpur, Delhi
About Growify Digital
Growify Digital is a tech-enabled e-commerce growth agency specializing in luxury fashion, lifestyle, jewellery, and design-led brands . Over the last 5+ years , we have partnered with some of the most respected names in Indian and global fashion, including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Torani, Dhruv Kapoor, Mahima Mahajan , and many more.
We don’t just run ads — we build scalable online businesses by combining brand thinking, performance marketing, technology, automation, and sales systems . As we scale aggressively in India and international markets, we are looking for a senior leader who can own brand growth end-to-end and evolve into a department head .
About the Role
We are seeking a performance marketing leader who can grow multiple D2C brands, manage significant advertising budgets and build a high-performing team. This role calls for full-funnel commercial thinking, not just campaign execution.
Key Responsibilities
Performance Marketing & Growth
- Own full-funnel growth strategies, revenue targets, ROAS, CAC and marketing efficiency across brands.
- Scale winning campaigns, products, audiences and markets, including premium and high-AOV customer journeys.
Team Leadership
- Lead, mentor and review performance marketers; set clear goals, accountability and execution standards.
- Build independent decision-making,
strong campaign hygiene and continuous learning.
Channel & E-commerce Strategy
- Lead Meta and Google Ads strategy, including Shopping, Performance Max, retargeting and creative testing.
- Connect Shopify conversion, Klaviyo/email, WhatsApp, CRM, retention and WebEngage-style automation into one growth plan.
Quality, Analytics & Optimization
- Audit performance, tracking, budgets and creatives; turn data into explicit actions and corrective plans.
Client & Cross-Functional Management
- Lead client reviews and coordinate Brand Management, Design, Website, CRM, Sales and Data teams to remove bottlenecks.
AI & Innovation
- Use AI and automation to improve reporting, analysis, workflows and team productivity.
Required Skills & Qualifications
- 5–8+ years in performance marketing with strong hands-on Meta and Google Ads experience.
- Experience leading teams, managing multiple D2C/e-commerce accounts and substantial budgets; agency background preferred.
- Strong knowledge of GA4, Merchant Center, Shopify, attribution, full-funnel marketing and commercial metrics.
- Excellent analytical, communication, stakeholder management and problem-solving skills.
Preferred Qualifications
- Luxury, fashion, jewellery or high-AOV brand experience; Klaviyo, WhatsApp, WebEngage and CRM exposure.
- Understanding of omnichannel conversions, assisted sales and AI-powered marketing workflows.
📌 Senior Performance Marketing (Delhi)
🏢 Growify Digital
📍 Delhi