Senior ASO Specialist – iOS & Android Apps (5–8 Years experience)

- Company: Action Tour Guide
- Location: Marol, Andheri East, Mumbai
- Experience: 5–8 Years
- Working Hours: 12 PM – 9 PM IST
- Work Mode: Full time | Work from Office (No Remote/Hybrid)

About Action Tour Guide (www.actiontourguide.com)

- Action Tour Guide is a growing US-based travel technology company offering GPS-powered, self-guided audio tours across national parks, scenic drives, historic landmarks, and popular travel destinations worldwide.
- With 200+ tours and over 2 million travelers using our tours annually, we help people explore the world independently through immersive storytelling, GPS-based navigation, and offline access.
- We are looking for an experienced ASO professional to drive the organic visibility, downloads, conversions, and revenue growth of our iOS and Android apps.

About the Role

- We are hiring a Senior App Store Optimization (ASO) Specialist to independently manage and improve the performance of our mobile app portfolio across the Apple App Store and Google Play Store.
- The role goes beyond keyword optimization. You will own app discoverability, store listing performance, conversion optimization, competitor research, and organic growth.
- Your goal is simple: Get more travelers to discover our apps, install them, and become paying customers.

Key Responsibilities

1. ASO Strategy & Organic Growth

- Develop and execute ASO strategies for iOS and Android apps.
- Improve keyword rankings, search visibility, organic installs, and store conversion rates.
- Conduct keyword research, competitor analysis, and market trend assessments.
- Optimize app titles, subtitles, descriptions, keywords, and metadata.




- Identify opportunities to improve app visibility across US travel destinations and categories.

2. App Store Conversion Optimization

- Optimize app icons, screenshots, preview videos, and store listing content.
- Plan and execute A/B tests to improve install conversion rates.
- Use Apple Product Page Optimization and Google Play Store Listing Experiments.
- Coordinate with design and content teams to develop high-converting creative assets.
- Analyse visitor behaviour and continuously improve store listing performance.

3. App Portfolio Management

- Manage ASO across multiple destination-specific and branded apps.
- Ensure all app listings remain accurate, updated, and consistent.
- Coordinate with Engineering and Product teams for app releases and store updates.
- Identify high-potential apps and prioritize optimization efforts based on revenue opportunities.
- Support app launches and expansion into new destinations.

4. Ratings, Reviews & Competitive Analysis

- Monitor app ratings, reviews, and customer feedback.
- Identify recurring issues affecting ratings, conversion, and customer trust.
- Work with internal teams to improve ratings and review performance through compliant methods.
- Monitor competing travel and tourism apps to identify growth opportunities.

5. Analytics, Reporting & Revenue Growth

- Track keyword rankings, impressions, product page views,



downloads, and conversion rates.
- Analyse app performance using App Store Connect, Google Play Console, and ASO platforms.
- Evaluate organic acquisition performance and its contribution to revenue.
- Prepare weekly and monthly ASO performance reports.
- Recommend and implement measurable improvements.

Required Skills & Experience

- 5–8 years of hands-on ASO experience across both Apple App Store and Google Play Store.
- Proven success in improving organic rankings, installs, and store conversion rates.
- Strong knowledge of iOS and Android app store ranking factors, metadata optimization, and store policies.
- Experience managing ASO for multiple apps or a large app portfolio.
- Hands-on experience with tools such as AppTweak, Sensor Tower, App Radar, MobileAction, or similar ASO platforms.
- Experience conducting A/B tests and optimizing app store creative assets.
- Strong analytical skills with proficiency in Excel / Google Sheets.
- Excellent written English and attention to detail.
- Ability to work independently and take ownership of measurable growth targets.

Preferred: Experience with US-focused apps, travel and tourism, consumer apps, subscriptions, or in-app purchase businesses.

Who We're Looking For

- We want a hands-on, data-driven ASO specialist who understands that rankings and downloads are only part of the job.
- The ideal candidate knows how to turn app store visibility into quality installs, conversions, and measurable business growth.
- This is not a general SEO, social media, or performance advertising role. We need a dedicated ASO professional with proven iOS and Android experience.

📌 Senior ASO Specialist – iOS & Android Apps (5–8 Years experience) (Mumbai)
🏢 Action Tour Guide
📍 Mumbai