A. Business Development & Channel Operations (HoReCa & Institutional)

- Drive B2B volume and revenue targets for instant coffee, roast & ground coffee, premixes, and beverage solutions across the assigned territory.
- Identify, map, and onboard key accounts including 3-Star to 5-Star Hotels, Fine Dine Restaurants, Caterers, Bakeries, Food Courts, Hospitals, Educational Institutions, and Corporate Canteens.
- Conduct live product trials, sensory tastings, and commercial negotiations with Purchase Managers, Chefs, F&B; Managers, and Admin Heads.

B. Vending Machine & Beverage Solution Management

- Pitch, place, and manage hot beverage vending machines across corporate offices, industrial hubs, commercial complexes, and institutional facilities.
- Ensure continuous supply and off-take of coffee/tea premixes, milk powder, and allied consumables.
- Coordinate with field technical service staff/distributors for routine vending machine installation, maintenance, cleaning, and prompt resolution of customer breakdowns.

C. Distributor & Network Management

- Manage specialized HoReCa & Institutional super-stocklists and distributors in Tirupati, Vijayawada, or Vizag.
- Ensure optimum stock holding, secondary sales reporting,



timely order fulfillment, and seamless bill-to-bill payment clearance.
- Manage claim settlements and trade margin schemes as per company guidelines.

D. Market Expansion & Reporting

- Conduct routine field visits to existing clients while aggressively mapping new potential leads across the assigned city and surrounding cluster areas.
- Track competitor activities, pricing strategies, menu inclusions, and machine placements in the region.
- Prepare and submit daily visit reports (DSR), monthly sales forecasts, inventory reports, and pipeline updates to the Regional/Area Sales Manager.

- Key Skills Required:
- Robust negotiation, key account management, and institutional closing skills.
- Excellent knowledge of the local geography (Tirupati, Vijayawada, or Vizag) and existing contacts within the regional HoReCa industry.
- Good verbal and written communication skills in Telugu and English.
- Proficiency in basic MS Office (Excel, Word, PowerPoint) and handheld SFA/CRM tools.
- Must possess a valid two-wheeler driving license and personal vehicle for local field travel.

📌 Sales Officer - HoReCa & Institutional (Tirupati)
🏢 CCL Products
📍 Tirupati