Company Description LISEGA INDIA PRIVATE LTD. is part of the LISEGA group, founded in 1964 and recognized globally as a leading specialist in industrial pipe support systems. With headquarters in Germany, six manufacturing sites worldwide, and an international distribution network, LISEGA combines global reach with strong German engineering roots. The company offers a modular product range of over 16,000 standardized items, providing comprehensive technical solutions for typical industrial applications.

Standardization enables near-serial production and short delivery times, with many products available directly from LISEGA warehouses. A global team of specialists collaborates closely with customers to address unusual requirements and develop tailored solutions.

Role Description The Sales Manager role at LISEGA INDIA PRIVATE LTD. is a full-time, on-site position based in Halol.

The Sales

Manager is responsible for developing and executing sales strategies, managing key accounts, and expanding the customer base within industrial sectors that use pipe support systems. Day-to-day activities include identifying new business opportunities, preparing and delivering technical and commercial proposals, conducting client meetings and presentations, and coordinating with internal engineering and operations teams to ensure accurate specifications and timely delivery. The role also involves monitoring market trends, maintaining sales forecasts and reports, supporting contract negotiations, and ensuring high levels of customer satisfaction and long-term relationships.

General duties1. Establish and grow the Buhlmann brand and sales presence across India

- Drive productivity, efficiency and continuous improvement in sales activities and processes
- Maintain strong cooperation with internal departments, Buhlmann Group functions and external stakeholders
- Promote a team-oriented culture in which colleagues and partners are treated as business partners
- Represent the Buhlmann corporate identity through professional conduct and behaviour
- Ensure compliance with company policies, processes, ethical standards and the Code of Conduct, including anti-bribery and fair competition rules
- Support the organisation's business strategy and long-term growth objectives in India

Specific duties· Achieve the assigned order intake,



revenue and contribution margin targets for India

· Prepare the annual sales plan, forecasts and budget, and track performance against them

· Drive value-based selling and a better product mix across pipes, tubes, fittings, flanges and related products (stainless steel, duplex/super duplex and nickel alloys)

· Develop both stock business (short lead time) and project business (tenders), in line with the strategy defined by Buhlmann

· Quote prices and commercial terms within the authority delegated by Buhlmann, and protect margins

· Identify potential customers and generate new leads among EPC contractors, PMCs, fabricators, OEMs, stockists/distributors and end users across India

· Develop strategies to open recent customer segments, projects and regions within India

· Drive vendor registration and Approved Vendor List (AVL) approvals with EPCs, PMCs and end users

· Track the project pipeline from early stage (FEED/licensor) through EPC award to procurement, together with the Manager – Projects

· Monitor industry trends, competitor activity, pricing and upcoming projects in India

· Develop and maintain strong relationships with key accounts and decision makers in procurement, engineering and quality functions

· Understand customers' technical requirements and recommend suitable materials and products, with technical support from Buhlmann Group where needed

· Lead negotiations on tenders and project orders, and escalate strategic opportunities to the Buhlmann Director Sales, keeping the Managing Director – India informed

· Handle customer escalations, delivery issues and claims together with Quality and Logistics

· Prepare and maintain account plans for key customers

· Prepare quotations and follow them up to win the order, working with Inside Sales/Estimation and Buhlmann Group functions

· Coordinate closely with Inside Sales, Estimation, Procurement, Logistics,



Quality and Finance at Buhlmann Group

· Provide demand and forecast information to support stock planning for the Indian market

· Support smooth contract management and order execution through to delivery and handover of documentation

· Support Finance on cash flow and collections; formal responsibility and targets as defined by Buhlmann

· Provide regular reports on sales performance, pipeline and forecast to the Buhlmann Director Sales, with copies to the Managing Director – India and the Manager – Projects

· Keep CRM records and sales data complete and accurate

· Provide market and competitor insights for strategic decisions, including win/loss analysis of major tenders

· Help define the future sales structure for India and support recruitment as the business grows

· Train, coach and motivate future sales team members, and share product and market knowledge with colleagues

· Represent Buhlmann at customer meetings, exhibitions, conferences and trade shows in India to promote company products and services

Skills and Attributes:

· Graduate in any discipline; an engineering degree or MBA (Sales/Marketing) is an advantage but not required

· 5–10 years of industrial / EPC / technical B2B sales experience, preferably selling valves, pipes and pipe fittings

· Working knowledge of stainless steel, duplex and nickel alloy piping products, material grades and international standards (ASTM, ASME, EN)

· Experience in the power, refinery, petrochemical, chemical or EPC sectors preferred

· Established pan-India network among EPC contractors, PMCs, fabricators, stockists or end users preferred

· Familiarity with tendering, AVL processes and quality documentation (EN 10204 3.1/3.2, PMI, NDT, third-party inspection)

· Strong negotiation, contract management and commercial skills, including margin management

· Ability to work independently in a start-up setting, with the potential to lead a team in future

· Excellent communication, presentation and interpersonal skills; fluent in English

· Strong ownership, accountability and focus on results

· High integrity, professionalism and adaptability

· Willingness to travel extensively across India

· Proficiency in CRM systems, MS Office and sales reporting tools

📌 Sales Manager (Halol)
🏢 LISEGA INDIA PRIVATE
📍 Halol