We're Hiring | Product Marketing Manager

Experience: 5+ Years

Location: Bengaluru (Work from Office)

Company: PranaTree

Employment Type: Full-Time

About PranaTree

PranaTree is a technology-driven company operating at the intersection of Artificial Intelligence, Computer Vision, Quantum Computing and advanced optimization technologies. We build innovative technology solutions that address complex business challenges and drive enterprise transformation.

Role Overview

We are looking for an experienced and result-oriented Product Marketing Manager to own and drive our end-to-end product marketing strategy, positioning, messaging and Go-To-Market (GTM) initiatives.

The ideal candidate should have strong experience in B2B technology marketing, preferably within AI/ML, SaaS, DeepTech, Enterprise Software or emerging technology companies.

You will work closely with Product, Engineering, Sales, Business Development and Leadership teams to translate complex technical capabilities into compelling business value propositions and drive market adoption.

Key Responsibilities

1. Product Positioning & Strategy

- Develop product positioning, messaging frameworks, value propositions and competitive differentiation.
- Translate complex technology solutions into transparent, compelling business narratives.
- Define target customer segments, Ideal Customer Profiles (ICP) and buyer personas.
- Build product marketing strategies aligned with business objectives.

2. Go-To-Market (GTM) Strategy

- Own and execute end-to-end GTM strategies for new product launches and existing solutions.
- Identify target markets, industry opportunities and potential customer segments.
- Develop product launch plans, market-entry strategies and product adoption initiatives.
- Collaborate with Sales and Business Development teams to drive market penetration.

3. Content & Product Marketing

- Create product brochures,



presentations, pitch decks, case studies, whitepapers and solution briefs.
- Develop website content, landing pages, product narratives and marketing collateral.
- Work with technical teams to communicate complex AI, Computer Vision and Quantum Computing solutions effectively.
- Build thought leadership and content marketing initiatives.

4. Market Research & Competitive Intelligence

- Conduct market research, competitor benchmarking and industry analysis.
- Identify emerging trends, customer pain points and market opportunities.
- Analyse competitor positioning, product offerings and pricing strategies.
- Provide market insights to Product and Leadership teams.

5. Demand Generation & Brand Marketing

- Plan and execute integrated marketing campaigns across LinkedIn, email, digital and other relevant channels.
- Develop account-based marketing (ABM) strategies for enterprise customers.
- Drive brand awareness, inbound enquiries and qualified lead generation.
- Monitor campaign performance, engagement and marketing ROI.

6. Sales Enablement & Stakeholder Management

- Develop sales enablement materials, competitive battle cards and customer presentations.
- Support Sales teams during enterprise client meetings, product demonstrations and presentations.
- Work closely with Product, Engineering and Leadership teams to align marketing strategies with product capabilities.
- Gather customer feedback and translate market requirements into actionable insights.

Mandatory Skills & Qualifications





- 5+ years of experience in Product Marketing, preferably in B2B technology, SaaS, AI/ML, Enterprise Software or DeepTech.
- Proven experience in developing and executing product marketing and GTM strategies.
- Strong understanding of product positioning, messaging, market segmentation and competitive analysis.
- Experience in B2B marketing and enterprise customer engagement.
- Excellent content development, storytelling and presentation skills.
- Experience creating product marketing collateral, pitch decks, case studies and marketing campaigns.
- Strong stakeholder management and cross-functional collaboration skills.
- Excellent verbal and written communication skills with the ability to articulate complex technical concepts into business value.

Good to Have

- Exposure to AI/ML, Generative AI, Computer Vision, Quantum Computing or Cloud technologies.
- Experience marketing enterprise technology products to global customers.
- Familiarity with HubSpot, Salesforce, Zoho CRM, Google Analytics and LinkedIn Campaign Manager.
- Experience working in early-stage or high-growth technology startups.
- Understanding of account-based marketing and demand-generation strategies.

What We Are Looking For

We are looking for someone who combines strategic thinking with hands-on execution, takes ownership of product marketing initiatives and can independently drive product positioning, GTM strategy and market development.

The ability to understand complex technologies, communicate effectively with technical and business stakeholders, and translate product capabilities into business opportunities is essential.

Interested candidates can apply directly through LinkedIn or share their profiles with our recruitment team.

Join PranaTree and be part of building the next generation of technology solutions!

📌 Product Marketing Manager (Bengaluru)
🏢 Pranatree
📍 Bengaluru