Company Description Noctix is one of the fastest-growing wellness brands in India, with ambitious monthly revenue milestones achieved within the first year of operation. The brand is focused on rapid, bold experimentation and “messy action” to drive growth and learn quickly. Noctix positions itself as a distinctive, India-born wellness brand aiming to become a standout case study in up-to-date brand building.

The company emphasizes a strong, purpose-driven culture and a dynamic setting for professionals who want to contribute to a high-growth brand story.

Role Description This is a full time, on-site Meta Ads Copywriter role based in Greater Noida, India.

The Meta Ads

Copywriter will be responsible for conceptualizing, writing, and optimizing ad copy for Meta platforms (Facebook, Instagram) aligned with Noctix’s brand voice and performance goals. Day-to-day tasks include crafting compelling headlines and primary text, collaborating with marketing and design teams on creative concepts, and tailoring messaging for different audience segments and campaign objectives. The role involves A/B testing copy variations, analyzing performance metrics, and refining content to improve click-through rates, conversions, and return on ad spend.

The Meta Ads

Copywriter will also support broader communication and marketing efforts,



ensuring consistency across paid social, landing pages, and brand messaging.

Qualifications

- Candidates should possess strong Writing and Proofreading skills to create clear, impactful, and error-free Meta ad copy.
- Candidates should possess solid Communication skills to collaborate effectively with marketing, design, and leadership teams.
- Candidates should possess Marketing and Meta Ads expertise to understand targeting, funnels, and performance metrics on Facebook and Instagram.
- Candidates should possess experience with Press Releases and brand communications to maintain a consistent voice across channels.
- Additional beneficial qualifications include familiarity with performance marketing tools and dashboards, understanding of D2C/e-commerce funnels, and a data-informed approach to creative testing.
- Relevant experience in copywriting for paid social campaigns, especially in wellness or consumer brands, is highly preferred.
- A bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent practical experience.
- Ability to work on-site in Delhi, India, in a fast-paced environment with a willingness to experiment, learn quickly, and iterate on creative ideas.

📌 Meta Ads Copywriter (Delhi)
🏢 Noctix
📍 Delhi