Job Title: Marketing & PR Intern/ Executive

Employment Type: Internship (Conversion to Full time)*

Starting Date: Immediately

Duration: 3-4 months

Location: Kala Ghoda, Fort

Experience: Bachelor’s degree in marketing, business, mass communications or fashion. Students pursuing a bachelor’s degree in these respective fields can also apply. (past experience in Retail, Fashion & Luxury would be preferred)

A candidate who truly eats, breathes, and sleeps fashion, with a deep-rooted understanding of leading domestic and global fashion houses.

ABOUT SDS by KUSHAL SHAH

- SDS by KUSHAL SHAH is a men’s luxury brand specializing in Prêt, Couture, and Bespoke.
- We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
- Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.
- Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.
- Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

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KEY RESPONSIBILITIES

1. Marketing & Campaign Management

- Assist in developing and executing marketing strategies, campaigns, product launches and brand activations.
- Conduct market, audience and competitor research to identify opportunities for brand growth.
- Coordinate marketing collaterals, emailers, broadcast messages, lookbooks and promotional campaigns.

2. Public Relations & Media Management

- Coordinate press outreach, media relations, editorial placements, brand features and publicity initiatives.
- Build and maintain relationships with fashion editors, journalists, publications and industry stakeholders.
- Assist in preparing press releases, media pitches, brand profiles and PR communication.
- Track media coverage, brand mentions and publicity opportunities.

3. Social Media Strategy & Management





- Develop and manage content calendars across Instagram, LinkedIn, Pinterest, Facebook and YouTube.
- Manage content scheduling, publishing, captions, hashtags and platform-specific communication.
- Monitor audience engagement, comments, DMs and brand mentions while maintaining the brand's tone and positioning.
- Track platform trends, competitor activity and content performance to identify growth opportunities.

4. Content Creation & Creative Production

- Conceptualise and create content through photography, videography, reels and other digital formats.
- Develop mood boards and creative concepts for campaigns, lookbooks, collaborations and shoots.
- Coordinate shoot planning, locations, photographers, production teams, models and external vendors.
- Ensure visual consistency across all digital platforms and marketing collaterals.

5. Founder Branding & Collaborations

- Assist in developing content and communication for the Founder's personal platforms, interviews and thought leadership.
- Research and coordinate collaborations with influencers, stylists, celebrities, personal shoppers and industry partners.
- Maintain relevant databases, outreach records and collaboration trackers.

6. Events & Brand Activations

- Assist in planning and executing brand events, launches, pop-ups and fashion presentations.
- Coordinate invitations, guest outreach, media and influencer engagement, event communication and post-event coverage.

7. Analytics & Performance Reporting

- Track social media metrics, campaign performance, media coverage and engagement.
- Prepare periodic reports and recommend improvements based on performance insights.
- Monitor industry trends, audience sentiment and competitor activities to identify relevant opportunities.

8. Marketing & PR Coordination

- Support the day-to-day execution of Marketing, PR and Social Media activities.
- Coordinate with internal teams and external stakeholders to ensure timely execution and consistent brand communication.
- Maintain campaign trackers, content calendars, media databases and marketing documentation.

📌 MARKETING , PR & SOCIAL MEDIA INTERN/ EXECUTIVE (Mumbai)
🏢 SDS BY KUSHAL SHAH
📍 Mumbai