Marketing Manager

Job Responsibilities

Manage Portfolio assigned: Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies – Positioning, Segmentation and Targeting. Brand Mix, Action Plans. Responsible for the increase in market shares of brands assigned

Budgeting: Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the division's needs, preparing the promotional budget as per the marketing plan

New Product Launch: 1) Preparing launch Calendar, 2) Coordinating with the Business Development team/R & D/Medical/ Packaging/Production Planning/Legal Brand Registration/Distribution/ Training. 2) Preparing launch plan pre-launch, launch,



post-launch 3) Launching to Field Force 4) Roll out to the Doctors 5)Follow up post-launch monitoring prescribers, Rx , secondary sales and availability

Education/Qualifications

Essential: MBA or PGDM mandatory

Desirable: Science graduate

Work Experience

8-10 yrs of PMT role is desirable

Field experience Must

Skills & Competencies

Dynamism in personality, go-getter, self-motivated, Innovative/creative

Strong written & verbal communication skills

Valuable presentation & planning & monitoring skills

📌 Marketing Manager (Chandigarh)
🏢 Tasmed
📍 Chandigarh