Job Prospect for

Head- Loyalty and Referral- Real Estate- Pune

Role Overview

- We are looking for a dynamic and relationship-driven professional to lead Referral &
- Loyalty Sales function.
- The role is responsible for generating incremental revenue by leveraging the existing customer base through repeat purchases, customer referrals, and strategic engagement initiatives.
- The ideal candidate should possess strong relationship management capabilities, a customer-first mindset, and proven experience in driving referral and loyalty-led sales within the real estate industry.

Key Responsibilities

- Develop and execute Referral &
- Loyalty Sales strategy.
- Drive repeat sales from existing customers by identifying upgrade and investment opportunities.
- Generate qualified referrals through structured customer referral programs.
- Build long-term relationships with existing customers and investor communities.
- Design and implement referral campaigns, loyalty programs, and customer engagement initiatives.
- Work closely with Sales, CRM, Marketing, Digital Marketing, and Customer Experience teams to maximize customer participation.
- Organize customer meets, appreciation events, exclusive previews, and launch events for existing customers.
- Track customer interactions and maintain accurate records within the CRM system.
- Monitor referral pipelines from lead generation to booking and reward disbursement.
- Analyze customer data to identify high-potential repeat buyers and referral champions.
- Ensure timely communication regarding new launches, investment opportunities, pricing updates, and exclusive offers.
- Prepare periodic MIS reports on referral performance, repeat business, revenue generation,



and campaign effectiveness.
- Continuously enhance customer satisfaction and advocacy to strengthen Krisala's brand loyalty.

Key Performance Indicators (KPIs)

- Revenue generated through Referral Sales.
- Revenue generated through Loyalty Sales.
- Number of qualified referrals generated.
- Referral-to-Booking Conversion Rate.
- Repeat Purchase Revenue.
- Customer Engagement Rate.
- Customer Retention Rate.
- Cost of Acquisition through Referral Channel.
- Customer Satisfaction and Advocacy.

Desired Candidate Profile

- Bachelor's degree in Business Administration (BBA/BBM), Commerce (B.Com), Economics, Marketing, or a related discipline from a recognized university.
- MBA/PGDM in Marketing or Sales &
- Marketing is strongly preferred.
- 8–12 years of experience in Referral Sales, Loyalty Sales, CRM Sales, Customer Relationship Management, or Direct Sales within the real estate industry.
- Proven track record of driving referral and repeat sales revenue.
- Strong understanding of customer lifecycle management.
- Excellent communication, negotiation, and relationship-building skills.
- Experience in managing customer engagement programs and referral campaigns.
- Strong analytical and reporting capabilities.
- Proficiency in CRM platforms and Microsoft Excel.

Preferred Industry Experience

- Candidates from reputed real estate developers with established customer referral and loyalty programs will be preferred.

Key Competencies

- Customer Relationship Management
- Referral Sales
- Loyalty Sales
- Repeat Sales
- Customer Engagement
- Stakeholder Management
- Sales Planning
- Revenue Generation
- Campaign Management
- Data Analysis &
- MIS
- Negotiation
- Communication
- Customer Experience

📌 Loyalty Manager (Pune)
🏢 R2R Consultants
📍 Pune