Role & responsibilities

- Build and maintain an influencer database with creator profiles, audience demographics, engagement indicators, content

categories, contact details and outreach status.

- Research and shortlist influencers, creators, community voices and relevant public figures across Instagram, YouTube,

LinkedIn and other suitable platforms.

- Support influencer outreach, follow-ups, relationship management and coordination of campaign deliverables.

- Assist in developing campaign concepts, creator briefs, key messages, content ideas, captions, scripts and calls to action

aligned with ImpactGurus brand and objectives.

- Coordinate content approvals, publishing schedules, campaign timelines and deliverables with influencers and internal

stakeholders.

- Track campaign performance, including reach, views, engagement, clicks, referral traffic and other agreed metrics; help

prepare campaign reports and learnings.

- Monitor social media trends, creator formats, competitor activity and emerging opportunities for relevant collaborations.

- Help repurpose campaign content into short-form videos, reels, stories, posts and other channel-appropriate formats.

- Coordinate with marketing, content,



design and relevant campaign teams to ensure consistent messaging and timely

execution.

- Handle campaign stories and personal information with empathy, discretion and respect; follow internal approvals and consent requirements, particularly when content involves patients or sensitive circumstances.

REQUIREMENTS & QUALIFICATIONS

- Currently pursuing or recently completed a degree in Marketing, Mass Media, Communications, Public Relations, Business or

a related field; equivalent practical experience is welcome.

- Strong interest in influencer marketing, creator partnerships, social media and digital storytelling.

- Valuable written and verbal communication skills, with the confidence to draft outreach messages and coordinate professionally

with creators.

- Comfortable researching creators and evaluating content quality, audience fit and engagementnot just follower count.

- Organised and detail-oriented, able to manage multiple conversations, timelines and follow-ups.

- Creative, proactive and willing to suggest ideas, learn quickly and take ownership of assigned tasks.

- Basic familiarity with Instagram, YouTube, LinkedIn and creator analytics is helpful.

📌 Influencer Marketing Intern (Mumbai)
🏢 Impact Guru
📍 Mumbai