Greeting from Infosys BPM Ltd,

We are hiring for an operations Manager.

Location: Chennai

About the Job The Senior List Manager is responsible for end-to-end campaign list operations - interpreting campaign requests, orchestrating timelines and priorities, and ensuring accurate audience selection and delivery at scale. The role requires deep expertise in Unica Campaign, advanced SQL, and automation of recurring build processes. You’ll collaborate closely with marketing partners, the Sr.

Operations

Manager (India), and offshore leads to ensure high quality, on-time delivery and continuous improvement of campaign workflows.

Responsibilities and Day-to-Day View

- Work with marketing partners on campaign requests - review and interpret campaign specifications, targeting rules, exclusions, and data dependencies.
- Discuss timelines, priorities, and volume forecasts - align delivery milestones and SLAs.
- Maintain constant coordination with the Sr. Operations Manager (India) and offshore leads for smooth workflow management and resource alignment.
- Assign campaign tickets to List Managers; track progress and unblock dependencies.
- Utilize Unica Campaign to design and execute audience segmentation (flowcharts, selection, suppression, merge/union logic).
- Manage data inputs/outputs, table mappings, and optimize flowcharts for performance and reusability.
- Develop and maintain SQL scripts (joins, aggregations, validations) for data extraction, QC, and pre/post-campaign checks.




- Exposure to Adobe Campaign for campaign orchestration and Adobe RTCDP for audience segmentation and real-time activation.
- Implement automation (e.g., Unica flowchart scheduling, macros) to reduce manual effort and cycle time.
- Perform QC on all campaign builds, document findings and corrective actions.
- Provide structured feedback to List Managers, drive standardization via templates and reusable components.
- Serve as the point of contact for campaign-related escalations, triage issues and drive timely resolution.
- Produce operational reports (build status, SLA adherence, QC pass rate, rework trends) and recommend process improvements.

Required Qualifications

- Bachelor’s degree in marketing, Business, IT, or related field.
- 7+ years of experience in campaign/list management across large-scale marketing operations.
- Robust hands-on expertise with Unica Campaign (designing flowcharts, audience selection, optimization).
- Advanced SQL proficiency (data manipulation, performance tuning, validation/QA automation).
- Demonstrated experience automating recurring campaign builds and data checks.
- Excellent communication and stakeholder management skills, ability to handle multiple priorities under tight deadlines.

Preferred Qualifications

- Experience with marketing automation platforms and scripting for process optimization.
- Familiarity with data segmentation strategies, suppression logic, and governance.
- Prior experience coordinating offshore teams and operating within global delivery models.

Regards,

Infosys BPM Recruitment team

📌 Hiring | Operations Manager | Chennai
🏢 Infosys BPM
📍 Chennai