Roles and Responsibilities:

- Develop and execute the overall sales strategy to achieve monthly, quarterly and annual revenue targets.
- Drive membership sales across individual, family, corporate and institutional segments.
- Build a strong membership pipeline through direct sales, referrals, networking and strategic partnerships.
- Identify potential customer segments and develop targeted sales initiatives.
- Monitor sales performance, conversion ratios, revenue forecasts and membership acquisition.
- Drive pre-launch membership sales and establish a strong founding-member community.

2.

Corporate

Sales &

- Business Development

- Develop relationships with corporates, industrial houses, business groups, educational institutions and residential communities in Raipur.
- Identify and convert corporate membership opportunities and institutional partnerships.
- Build strategic alliances with companies, HR leaders, senior management and decision-makers.
- Explore bulk membership opportunities, employee wellness programmes and customised corporate packages.
- Represent Ileseum at networking events, business forums and relevant industry platforms.

3. Marketing &

- Brand Development

- Develop and implement integrated marketing strategies to establish Ileseum as a premium lifestyle and wellness brand in Raipur.
- Lead digital marketing initiatives across social media, performance marketing, website and online platforms.
- Plan and execute local marketing campaigns, outdoor branding, activations and promotional activities.
- Develop effective lead-generation campaigns to support membership sales.
- Ensure consistent brand communication and positioning across all marketing channels.
- Work with internal teams and external agencies for creative development, campaigns and promotional material.

4.

Membership

Sales &

- Customer Acquisition

- Develop structured membership plans, pricing strategies, offers and promotional campaigns.
- Build and manage a robust lead management and CRM process.




- Ensure timely follow-ups, customer engagement and lead conversions.
- Drive membership renewals, referrals, upgrades and customer retention.
- Understand customer expectations and develop strategies to improve the overall membership experience.

5. Team Leadership &

- Performance Management

- Recruit, lead and develop the sales and marketing team.
- Establish individual and team targets, KPIs and performance review mechanisms.
- Conduct regular sales reviews, pipeline discussions and performance assessments.
- Train and motivate the team to achieve business objectives.
- Build a performance-driven culture with accountability and ownership.

6.

Market

Research &

- Competitive Analysis

- Conduct market research to understand Raipur's premium customer segment and spending potential.
- Identify competitors, their pricing, membership models, offerings and positioning.
- Develop strategies to differentiate Ileseum from other clubs, gyms, sports facilities and lifestyle destinations.
- Identify new revenue opportunities based on market trends and customer requirements.

7. Budgeting &

- Business Performance

- Prepare and manage the annual sales and marketing budget.
- Monitor marketing expenditure, campaign ROI and customer acquisition costs.
- Prepare monthly business performance reports for management.
- Track revenue, membership growth, conversion rates, renewals and marketing effectiveness.
- Ensure sales and marketing initiatives contribute to overall business profitability.

Key Performance Indicators (KPIs)
- Achievement of monthly and annual membership revenue targets.
- Number of current individual, family and corporate memberships acquired.
- Pre-launch membership sales and founding-member acquisition.
- Lead generation and lead-to-membership conversion ratio.
- Corporate tie-ups and strategic partnerships.
- Membership renewal and retention rates.
- Marketing campaign ROI and cost per acquisition.
- Sales team productivity and target achievement.
- Overall revenue growth and market positioning.

📌 Head of Sales & Marketing (Raipur)
🏢 Ileseum Clubs
📍 Raipur