Job highlights

- . A key P&L; role,our eCommerce Business Head should be a D2C digital industry professional with deep experience in driving user growth & engagement,marketing ROI improvement and data-driven media planning & strategy. Key responsibilities of the role include

A key P&L; role, our eCommerce Business Head should be a D2C digital industry qualified with deep experience in driving user growth & engagement, marketing ROI improvement and data-driven media planning & strategy. Key responsibilities of the role include

- Setting goals and tracking against top metics on Gross Revenue, Marketing RoI, Customer Acquisition and Customer Repeats
- Driving all performance marketing and customer acquisition initiatives, in line with product, category and brand strategy
- Conceptualising and implementing our customer segmentation model, implementing CRM strategies to drive CLTV
- Building out our tech product across website and m-site, driving product roadmap & delivering this with our tech team




- Creating a data analytics engine, and leveraging insights across consumers, channels and products to drive metrics
- Generating brand awareness, growing top products and categories, building marketing and sales funnels- Growing our own E-Commerce and the marketplace businesses across Amazon, Flipkart and several other such marketplaces

Apply if you
- Are excited about growing a D2C brand 10x over the next 2 years
- Enjoy thinking through strategic growth levers, and also drilling down to the details
- Are a digital marketing professional with hands-on experience in performance marketing and marketing RoI ownership
- Are excited with a high-paced, exponential growth environment
- Love seeing daily sales numbers, daily RoI and optimising funnels to drive metrics
- Understand consumer journeys and can apply A/B testing to optimise funnels

📌 HEAD OF E-COMMERCE (New Delhi)
🏢 Rage Coffee
📍 New Delhi