Job Title: Head Of Brand Solutions

Location: Mumbai

Work Mode: Work from Office

Vertical: Times IB Studio Limited

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as Times IB Studio Limited, TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Tech gig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

About the Business Unit

Times IB Studio Limited is a premier digital platform at the forefront of India's entertainment landscape. Renowned for its dynamic storytelling and real-time coverage, the brand brings audiences the latest in Bollywood, celebrity culture, fashion, lifestyle, and entertainment. With a powerful digital presence and a highly engaged community, Instant Bollywood has established itself as a trusted destination for compelling content that informs, entertains, and sparks conversations across 40.3 millions of viewers.

About the Role

- Take fresh creative IP concepts and develop them into structured, sponsor-ready propositions that brands and agencies can understand, buy and activate.
- Interpret client briefs, marketing priorities, product launches and business challenges and identify the strongest role for the brand within an existing or new IB property.
- Develop creative brand integrations that feel seamless to the IP and audience rather than forced advertising placements.
- Work with Sales on proactive pitches and client briefs, helping shape the strategic story, creative solution, deliverables and overall proposal.
- Create integrated solutions spanning social content,



influencer/celebrity participation, events, experiences, branded formats, sponsorship assets and other IB/IBH touchpoints.
- Develop the digital distribution and amplification plan for each solution, recommending platforms, content formats, post volumes and the role of each channel.
- Estimate and structure reach, views, engagement and other relevant media outcomes using available IB data, platform knowledge and realistic planning assumptions.
- Balance creative ambition with commercial value, production feasibility, audience relevance and the integrity of the underlying IP.
- Collaborate closely with Content, Social, Events, Production and Client Servicing teams to ensure proposed ideas can be executed to the standard sold to the client.
- Build reusable brand-solutions frameworks, case studies, pitch narratives and integration models that improve the speed and quality of future proposals.
- Stay current on branded content, social platforms, creator/influencer marketing, entertainment marketing and emerging digital formats to continually evolve IB & offering.

Preferred Experience

- 8+ years of relevant experience across brand solutions, creative strategy, branded content, digital marketing, media planning, integrated marketing or related roles.
- A solid portfolio of brands, campaigns or content solutions developed in a comparable capacity; candidates should be able to demonstrate their role in the thinking and execution.
- Combination of creative instinct and marketing discipline: able to generate ideas while grounding them in a clear client objective and audience insight.
- Strong understanding of digital/social distribution, content formats, reach, views, engagement and the fundamentals of digital media planning.
- Experience developing integrated proposals and presenting strategic/creative solutions to brands and agencies.
- Excellent storytelling, presentation and collaboration skills, with the ability to move comfortably between creative, commercial and execution teams.

📌 Head Of Brand Solutions (Mumbai)
🏢 Times Internet
📍 Mumbai