Company Description BLAKNBLU DIGITAL is a performance marketing agency focused on scaling D2C and e-commerce brands through high-impact Google Ads and Meta Ads campaigns. With over four years of experience, the team has partnered with more than 30 brands across 15+ industries, including fashion, lifestyle, footwear, and FMCG. The company specializes in data-driven, ROI-focused strategies that prioritize sustainable growth over short-term gains.

BLAKNBLU DIGITAL has a proven track record, including managing significant monthly ad spends and consistently delivering strong ROAS and revenue outcomes for clients. The culture emphasizes transparency, tailored creative funnels, and measurable results, offering brands a trusted long-term performance partner.

Role Description The Google Ads Executive will manage and optimize Google Ads campaigns for D2C and e-commerce clients, focusing on performance, ROI, and scalable growth. Day-to-day responsibilities include keyword research, ad copy creation, campaign setup, bid and budget management, audience segmentation, and continuous performance monitoring using Google Analytics and other reporting tools. The role also involves A/B testing creatives and landing pages, refining targeting, preparing performance reports,



and collaborating with the creative and strategy teams to align campaigns with client goals.

This is a full-time, on-site position based in Nagpur, requiring close coordination with internal stakeholders to deliver consistent, data-backed results.

Qualifications

- Strong expertise in Google Ads campaign management, including Search, Display, Shopping, and Performance Max.
- Ability to conduct detailed keyword research, competitor analysis, and audience targeting for performance marketing.
- Proficiency in performance tracking and reporting using Google Analytics, Google Tag Manager, and relevant dashboards.
- Skills in creating, testing, and optimizing ad copies, ad creatives, and landing pages for improved CTR and conversions.
- Experience managing budgets, bids, and ROAS-focused strategies for D2C and e-commerce brands.
- Analytical mindset with strong numerical and problem-solving skills, and comfort working with data-driven decisions.
- Effective communication and collaboration skills to work with strategy, design, and client-facing teams in office.
- Bachelor’s degree in Marketing, Business, or a related field; Google Ads certifications are highly preferred.
- Prior agency or performance marketing experience, especially in fashion, lifestyle, footwear, or FMCG, is an advantage.

📌 Google Ads Executive (Nagpur)
🏢 BLAKNBLU DIGITAL
📍 Nagpur