:

Company : KeminCBR Pvt.Ltd. (A fully owned subsidiary of Kemin South Asia Pvt Ltd)

Role : General Manager /Business Head

Location :Chennai

- Lead and transform our Ruminant Retail business (B2C) by driving 2X profitable growth, expanding customer and distribution reach, executing winning sales and marketing strategies, and building high-performing teams.
- Expected to be jointly responsible for providing business leadership, strategic directions and be accountable for the overall business KPIs of the company. Work closely as a team member, manage and lead the company towards achievement of the overall company’s shared goals
- Partner closely with Manufacturing, C&F;, Finance, and Sales to unlock market opportunities, optimize business performance, and leverage technology, data, and AI to create sustainable growth.
- Work Workplace: The position will be based at the head office in Chennai and will require traveling both regionally and internationally depends upon the needs of the regional and global requirements

Necessitates 16-18 days of business travel in a month

JOB RESPONSIBILITIES

- Business Strategy and Leadership

- Develop and execute the annual operating plan and medium-term growth strategy for the ruminant retail business.
- Define business priorities, target markets, customer segments, geographic expansion plans, and channel strategy.
- Convert business objectives into explicit functional plans, budgets, performance targets, and accountability for the team.
- Lead periodic business reviews and present performance, risks, opportunities, and corrective actions to senior leadership.
- Balance revenue expansion, profitability, customer value, and organizational capability when allocating resources.

2. Full P&L; Ownership and Financial Performance
- Own the business P&L;, including net sales, cost of goods sold, gross margin, operating expenditure, and operating profit against approved targets.
- Prepare and manage annual budgets, rolling forecasts, and financial performance reviews in partnership with Finance.
- Analyze product, customer, channel, and territory profitability and implement actions to improve the quality of earnings.
- Govern pricing, discounts, trade schemes, and promotional investments within delegated authority; obtain approvals for exceptions.
- Identify and address adverse variances in revenue, sales mix, margins, trade spending, and operating costs.
- Assess the commercial viability and financial return of new products, market expansion, headcount, and other business investments.
- Own business-level working capital outcomes in partnership with Finance and Supply Chain, including receivables, inventory, and cash conversion.

3. Sales and Retail Channel Development
- Lead delivery of sales targets through the sales team and distributor, dealer, and retail network.
- Develop territory coverage, distributor and retailer development plans, and channel productivity standards.
- Review primary and secondary sales, channel inventory, market reach, product availability, and repeat purchase trends.
- Lead strategic customer and channel partner relationships and support major negotiations and issue resolution.
- Ensure trade terms,



incentives, and channel programs support profitable growth and comply with company policy.
- Conduct regular field reviews to assess execution quality, farmer demand, competitive activity, and channel effectiveness.

4. Product Portfolio and Marketing Direction
- Provide strategic direction to the Product Manager on portfolio priorities, positioning, pricing, launch plans, and marketing investments.
- Approve product and brand plans within delegated authority and ensure alignment with business growth and profitability objectives.
- Prioritize new product opportunities using customer needs, scientific differentiation, commercial potential, and financial feasibility.
- Review product lifecycle performance and decide on expansion, repositioning, rationalization, or discontinuation through the appropriate approval process.
- Oversee integrated marketing, farmer engagement, veterinary outreach, and channel activation programs.
- Ensure product claims, marketing communication, and promotional practices follow applicable requirements and internal review processes.

5. Forecasting, Supply Alignment, and Working Capital
- Own the commercial demand forecast and align Sales, Product Management, Finance, and Supply Chain on assumptions and priorities.
- Participate in demand and supply planning reviews to balance service levels, inventory investment, and business risk.
- Monitor stock availability, channel inventory, inventory aging, returns, and expiry exposure; drive timely corrective action.
- Ensure sales execution respects approved credit limits and terms, and drive collection accountability with Finance and Sales.
- Coordinate responses to supply constraints, product quality concerns, and customer service issues with the responsible functions.

6. Customer, Veterinary, and Farmer Engagement
- Build strategic relationships with distributors, retailers, veterinary professionals, dairy and livestock stakeholders, and key customers.
- Ensure farmer and customer insights inform business strategy, portfolio development, and field execution.
- Oversee technical and educational programs that support responsible product use and strengthen customer confidence.
- Establish clear processes for customer feedback, complaint escalation, technical support, and service recovery.
- Represent the business at relevant customer meetings, industry events, and strategic partnership discussions.

7. People Leadership and Organizational Capability
- Lead, coach, and develop the business team, including the Product Manager and sales leadership or sales team, as defined by the approved structure.
- Set measurable goals, review performance, and establish clear decision rights and cross-functional working practices.
- Build capability in commercial management, channel development,



scientific selling, financial discipline, and customer engagement.
- Identify capability gaps and support recruitment, succession planning, talent development, and retention with HR.
- Create a culture of accountability, ethical conduct, collaboration, and continuous improvement.

8. Governance, Risk, and Continuous Improvement
- Ensure adherence to financial controls, approval limits, company policies, and applicable commercial and regulatory requirements.
- Identify and manage business risks, including customer concentration, credit exposure, channel conflict, supply disruption, and margin erosion.
- Work with Quality, Technical Services, and other responsible functions on product issues and business continuity responses.
- Improve reporting, business review processes, forecasting accuracy, and decision-making through reliable data.
- Maintain timely escalation of material risks, deviations, and investment requirements to senior leadership.

Educational Qualification & Years of Experience:

- Bachelor’s degree in agriculture, Veterinary Science, Dairy Technology, Agribusiness, or a related field (MBA is a strong plus) with 15–20 years of progressive experience in Sales, Marketing, Business Development, or Commercial leadership and relevant experience in animal health, animal nutrition, livestock products, agricultural inputs, or a comparable retail-led business.
- At least 3–5 years in business leadership, sales and marketing leadership, or a comparable role with demonstrable P&L; responsibility.
- Demonstrated experience in distributor and retail channel management, team leadership, budgeting, pricing, and profitable business growth.
- Experience in the ruminant, dairy, or livestock sector is strongly preferred.
- Proven ability to lead cross-functional execution across product management, sales, marketing, technical services, and supply operations.

Competencies - Skills required:

Business and Financial

- P&L; management, budgeting, forecasting, and financial analysis.
- Pricing, margin management, investment evaluation, and working capital discipline.
- Business strategy, market development, and resource allocation.

Commercial and Operational
- Sales leadership, distributor management, and retail channel development.
- Product portfolio strategy, marketing effectiveness, and customer relationship management.
- Demand planning, negotiation, execution management, and business risk assessment.

Leadership and Behavioral
- Strategic thinking, commercial judgment, and decisive problem-solving.
- People leadership, coaching, talent development, and accountability.
- Cross-functional influence, executive communication, ethical conduct, and change leadership.

Travel Requisite:
- Up to 50% of travel, domestically and internationally, as and when warranted

Other Key Consideration:

- The above noted document is not intended to describe in exhaustive detail, the multitude of tasks that may be entailed with this position, but rather to give a general sense of the responsibilities and expectations. As the nature of business demands change, so too do the essential functions of this position.

📌 General Manager/ Business Head (Chennai)
🏢 Kemin Industries
📍 Chennai