Email Marketing Specialist

Experience: 2–3 Years

Job DescriptionWe are looking for a creative and results-driven Email Marketing Specialist with 2–3 years of experience in planning, executing, and optimizing email marketing campaigns. The ideal candidate should have hands-on experience with email marketing platforms, campaign management, audience segmentation, and performance analysis.

Key Responsibilities

- Plan, create, and execute email marketing campaigns to support business and marketing objectives.
- Develop engaging email content, subject lines, and call-to-action (CTA) messages.
- Design and manage email newsletters, promotional emails, and marketing campaigns.
- Build and maintain email lists through segmentation and targeted audience management.
- Schedule and execute email campaigns using marketing automation platforms.
- Monitor campaign performance, including open rates, click-through rates, conversions, and bounce rates.
- Conduct A/B testing to improve email engagement and campaign effectiveness.
- Ensure email campaigns follow best practices for deliverability and compliance.
- Collaborate with content, design, and marketing teams to develop campaign materials.
- Maintain email marketing databases and generate regular campaign performance reports.




- Identify opportunities to improve email engagement and lead generation.

Required Skills & Experience
- 2–3 years of experience in email marketing or digital marketing.
- Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Brevo, or similar tools.
- Good understanding of email campaign management and marketing automation.
- Robust content writing and email copywriting skills.
- Knowledge of audience segmentation, personalization, and lead nurturing.
- Understanding of email deliverability, spam management, and email marketing best practices.
- Experience with A/B testing and campaign performance tracking.
- Familiarity with Google Analytics and marketing performance metrics.
- Basic knowledge of HTML and responsive email design is an advantage.
- Strong analytical, communication, and organizational skills.

Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience in B2B email marketing campaigns is an added advantage.
- Familiarity with CRM platforms such as Salesforce or HubSpot.
- Understanding of lead generation and demand generation strategies.
- Knowledge of email automation workflows and customer engagement strategies.

📌 Email Marketing Specialist (Hyderabad)
🏢 Smart IMS.
📍 Hyderabad