About the Role

We are looking for a General Manager Brand Marketing to lead the end-to-end marketing charter.

This leader will own Brand Marketing, Digital Marketing, Performance Marketing, SEO,

Influencer Marketing, and Social Media Marketing, driving both long-term brand equity and short-term business growth.

The ideal candidate is an experienced marketing leader who combines strategic thinking with execution excellence, has a deep understanding of consumer behavior, and has successfully scaled digital-first brands through impactful campaigns and performance-led growth.

This is a highly visible leadership role where you will shape how millions of Indians discover,

engage with, and experience dining out.

Key Responsibilities

- Brand & Digital Marketing

- Define and drive overall brand positioning and marketing strategy.
- Develop integrated marketing campaigns across digital and offline channels to build

awareness, trust, and consideration.
- Lead creative development in partnership with agencies and internal teams.
- Build compelling consumer narratives and differentiated brand communication.
- Ensure consistency across all customer touchpoints.

2. Performance Marketing
- Own the end-to-end performance marketing strategy across paid channels including

Meta, Google, Affiliates, and other acquisition platforms.
- Drive measurable user acquisition, retention, and revenue growth.
- Optimize marketing investments to improve CAC, ROAS, LTV, and conversion metrics.
- Continuously experiment with new channels, audiences, and campaign strategies.

3. SEO & Organic Growth
- Define and execute the SEO roadmap to maximize organic traffic and discovery.
- Partner with Product, Engineering, and Content teams to optimize restaurant, cuisine,

and city pages.
- Improve keyword rankings and search visibility across key consumer journeys.
- Build scalable organic growth levers to drive sustainable user acquisition.

4. Influencer & Social Media Marketing




- Lead influencer marketing strategy across macro, micro, regional, and creator

communities.
- Build engaging, culturally relevant campaigns across social media platforms.
- Develop scalable brand IPs and campaigns that create conversations around dining-out

culture.
- Drive user-generated content and community engagement initiatives.

5. Marketing Leadership & Cross-functional Collaboration
- Build, mentor, and lead a high-performing marketing organization across Brand,

Performance, Social Media, SEO, and Influencer Marketing.
- Partner closely with Product, Growth, Business, Partnerships, Analytics, and CRM teams

to deliver business outcomes.
- Own annual marketing planning (AOP), budget allocation, forecasting, and performance

reporting.
- Manage agency relationships and ensure best-in-class campaign execution.

Preferred Experience
- 812 years of experience in marketing leadership roles.
- Experience across Consumer Internet, FMCG, Lifestyle, Consumer Tech, Marketplace,

or F&B; businesses.
- Strong expertise in both Brand Marketing and Performance Marketing.
- Demonstrated success in scaling user acquisition and engagement through digital

channels.
- Hands-on experience leading SEO, Social Media, and Influencer Marketing initiatives.
- Deep understanding of consumer journeys, digital storytelling, and marketing analytics.
- Experience managing high-performing teams and external agency partners.
- Ability to thrive in a fast-paced, high-growth setting.
- Lead the entire marketing function for one of India's fastest-growing dining platforms.
- Own a high-impact leadership role with end-to-end responsibility across brand, growth,

digital, and performance marketing.
- Shape one of India's most exciting consumer brands and influence how millions of users

discover and experience dining out.
- Work alongside high-performing cross-functional teams in a fast-paced, entrepreneurial

environment.
- Drive measurable business impact through strategic marketing, innovation, and

consumer-centric storytelling.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Careernet
📍 Bengaluru