Company Description Tracker Suite is an all-in-one platform that streamlines task management, sales tracking, inventory control, and daily business operations for growing teams and SMEs. It brings together Sales Tracker, Task Tracker, Stack Tracker, and an AI-powered agent (TAVI) in a single, integrated solution to help teams stay aligned, accountable, and effective. Users can assign tasks, manage sales pipelines, track stock across locations, and automate reminders, all through mobile-friendly, real-time dashboards.

Designed for teams of 5 to 500+ across industries such as real estate, manufacturing, trading, services, D2C brands, and SaaS startups, the platform supports multiple languages including English, Arabic, and nine Indian languages.

Tracker

Suite replaces scattered spreadsheets with centralized, data-driven workflows that help businesses improve conversions and operational outcomes.

Key Responsibilities

- WhatsApp Marketing Campaigns

-  Plan and execute WhatsApp campaigns for lead generation, product promotions, and customer engagement.
-  Manage contact databases, audience segmentation, and campaign scheduling.
-  Create engaging marketing messages and follow up with potential customers.
-  Track campaign delivery, response rates, and conversions.
- 2. Email Marketing
-  Plan, create, and execute email marketing campaigns, newsletters, and promotional emails.
-  Maintain and segment email databases for targeted communication.
-  Use email marketing tools to automate campaigns and follow-ups.
-  Monitor email open rates, click-through rates, bounce rates, and responses.
- 3. Cold Outreach & Lead Generation




-  Conduct cold outreach through email, LinkedIn, WhatsApp, and other relevant channels.
-  Research and identify potential customers and target audiences.
-  Create personalized outreach messages to generate qualified leads.
-  Follow up with prospects and schedule product demonstrations or meetings.
-  Maintain lead databases and coordinate with the sales team to improve conversions. 4. Paid Social Media Marketing
-  Assist in planning, launching, and managing paid campaigns on Meta Ads (Facebook and Instagram) and LinkedIn Ads.
-  Understand audience targeting, retargeting, budgeting, and campaign optimization.
-  Coordinate with the creative team to develop ad creatives, captions, and promotional
- content.
-  Monitor campaign metrics, including CPC, CPM, CTR, CPL, and ROAS.
-  Optimize campaigns to improve lead quality and achieve marketing objectives.

5. Reporting & Performance Analysis
-  Track campaign performance across all digital marketing channels.
-  Prepare weekly and monthly reports on leads, engagement, conversions, and campaign
- performance.
-  Analyze results and recommend improvements to increase campaign effectiveness.
-  Stay updated with the latest digital marketing trends, tools, and best practices.




- Required Skills
-  Practical knowledge of WhatsApp marketing and campaign management.
-  Experience with email marketing tools and campaign automation.
-  Strong understanding of cold outreach and lead generation.
-  Basic to intermediate knowledge of Meta Ads and paid social media campaigns.
-  Familiarity with LinkedIn Ads and Google Analytics is an advantage.
-  Good written communication, copywriting, and follow-up skills.
-  Knowledge of audience segmentation, A/B testing, and campaign optimization.
-  Proficiency in MS Excel or Google Sheets.
-  Analytical thinking, time management, and attention to detail.
- Educational Qualifications
-  Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
-  Digital marketing certifications will be an added advantage. Preferred Experience
-  1–3 years of experience in digital marketing, campaign management, or lead generation.
-  Hands-on experience with WhatsApp and email campaigns.
-  Exposure to paid social media advertising and B2B cold outreach.
-  Experience in SaaS, IT, or B2B marketing will be an advantage.
- Key Performance Indicators (KPIs)
-  Number of qualified leads generated.
-  WhatsApp campaign response and conversion rates.
-  Email open rates, click-through rates, and reply rates.
-  Cold outreach response rates and product demos booked.
-  Cost per lead (CPL) and paid campaign performance.
-  Contribution to the sales pipeline and overall business growth.

📌 Digital Marketing Executive (New Delhi)
🏢 Tracker Suite
📍 New Delhi