03 Nov
|
Affrise Media
|
Gurugram
03 Nov
Affrise Media
Gurugram
Location - Gurgaon, Full–time
Experience - 1–2 years in Affiliate Marketing
Overview: We are seeking a proactive and results-driven Delivery Manager to manage and grow our affiliate marketing campaigns across Domestic and international market in Mobile vertical. This role requires a deep understanding of affiliate marketing concepts, campaign analytics, and models like CPI, CPA, CPS. CPL
About this role
- Publisher Onboarding & Account Management: Onboarding new Affiliate partners, ensuring seamless integration with tracking platforms.
- Serve as the primary point of contact for affiliate partners, addressing queries and providing strategic guidance.
- Affiliate Campaign Management: Manage and optimize web and mobile campaigns across Domestic and International markets for CPL, CPI, CPA, CPS models.
- Monitor daily campaign performance and troubleshoot issues in real time.
- Sales Funnel Strategy: Understand and apply sales funnel principles to campaign planning and user acquisition strategies. Align funnel stages with campaign messaging and targeting to improve performance.
- Campaign Research & Competitive Analysis: Research market trends and competitor activities to identify current opportunities.
- Generate performance insights and benchmark data to inform optimization strategies.
- Tracking Platform Expertise: Operate tracking tools like Hasoffers, Trackier, Affise, or similar platforms along with MMP’s like Appsflyer, Adjust, Branch & singular to launch and track campaigns effectively. Ensure proper tracking, attribution, and reporting for all campaigns.
- Performance Metrics Analysis: Analyze key performance indicators such as CTR, CR, ROI, and eCPM to guide decision-making. Deliver campaign reports and suggest actionable insights for growth
Requirements
1 to 2 years of proven experience in affiliate or performance marketing (web and mobile) in the International & Domestic market.
- Strong knowledge of affiliate terminologies and models (CPL, CPI, CPA, CPS).
- Hands-on experience with affiliate tracking platforms like Hasoffers, Affise, or Trackier along with MMP’s like Appsflyer, Adjust, Branch & singular.
- Excellent analytical, negotiation, and communication skills.
- Bachelor’s degree in Marketing, Business, or a related field prefe
📌 Delivery Executive - Mobile (Gurugram)
🏢 Affrise Media
📍 Gurugram