- Strategic Planning:
- Develop and execute D2C growth strategies to achieve revenue and customer acquisition goals.
- Identify current opportunities for growth and market expansion.
- Liaison with external agencies for planning and execution.
- E-commerce Management:
- Oversee the Pankajakasthuri online store, ensuring a seamless user experience.
- Manage product listings, pricing strategies, and inventory.
- Optimize the website for conversion rate and user experience improvements.

- Digital Marketing:
- Plan and execute digital marketing campaigns across various channels, including social media, email, SEO, SEM, and affiliate marketing.
- Work closely with digital marketing agencies to drive execution.
- Analyze and report on campaign performance, making data-driven decisions to optimize ROI.
- Collaborate with the content team to create engaging and relevant content for online platforms.
- Plan and execute CRM initiatives

- Customer Acquisition Retention:
- Develop and implement customer acquisition strategies to drive traffic and sales.
- Create and manage loyalty programs, referral programs, and other retention strategies.




- Conduct customer research and analyze behavior to improve the customer journey and increase retention.

- Analytics Reporting:
- Utilize analytics tools to monitor key performance indicators (KPIs) and derive actionable insights.
- Prepare regular reports on sales performance, customer insights, and campaign effectiveness.
- Use data to forecast trends and inform strategic decisions.

- Partnerships:
- Identify latest trends and new channels and tie-ups to improve performance of D2C website.

Qualifications:

- Bachelors (preferably BE) or a Master s degree (preferable MBA)
- Proven experience of at least 3 to 4 years in a D2C growth role, preferably within the health and wellness, Ayurveda or FMCG sectors.
- Strong understanding of e-commerce platforms, digital marketing, and growth hacking techniques.
- Proficient in using analytics tools (Google Analytics, Shopify, etc.) and reporting tools like Excel.
- Excellent communication, analytical, and project management skills.
- Passion for Ayurveda and holistic wellness is a plus.

📌 C Growth Manager (Bengaluru)
🏢 Pankajakasthuri
📍 Bengaluru