Company Description Bubz Functional Beverages Private Limited is a current-age beverage company creating India’s next generation of better-for-you sodas with real health benefits and strong lifestyle appeal. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.”—each 250ml slim can contains 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors, with fewer than 15 calories per can. Bubz is naturally sweetened with monk fruit and available in four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. The brand is designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts who want smarter beverage choices without losing the soda experience. Bubz focuses on D2C, quick commerce, and modern trade channels, using premium, on-the-go packaging to make functional drinks aspirational, social, and mainstream in India.

Role Description This is a full-time, on-site Creative Strategist role based in Mumbai.

The Creative

Strategist will translate brand vision into compelling creative concepts for campaigns, content, and packaging across digital and offline channels.

Responsibilities include developing integrated creative strategies, leading ideation for brand and product storytelling, and crafting clear briefs for designers, writers, and agencies. The role involves conducting category, consumer, and cultural research, analyzing market trends,



and using insights to refine brand positioning and communication.

The Creative

Strategist will collaborate closely with marketing, founders, and sales teams to ensure consistent brand expression across D2C, quick commerce, and modern trade touchpoints, and to track performance of creative initiatives.

Qualifications

- Candidates should possess strong Creative Strategy and Brand Strategy skills to build and execute cohesive brand narratives and campaigns.
- Candidates should possess Creative Direction capabilities to guide visual and verbal expression across digital, packaging, and in-store assets.
- Candidates should possess Writing and Research skills to craft clear, persuasive messaging informed by consumer, category, and cultural insights.
- Candidates should have experience in consumer brands, preferably FMCG, beverages, or lifestyle-focused products.
- Candidates should demonstrate proficiency in developing integrated campaign ideas for social media, performance marketing, and experiential activations.
- Candidates should have strong collaboration skills and comfort working cross-functionally with design, marketing, and sales teams.
- Candidates should ideally hold a degree in marketing, communications, design, or a related field, or have equivalent relevant experience.
- Candidates with experience targeting Gen Z and young urban consumers, and familiarity with D2C and quick commerce ecosystems, will be preferred.

📌 Creative Strategist (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai