Company Description:

Growth Darji is a strategy and brand studio that helps consumer brands define their identity, craft compelling stories, and create lasting user relationships. With expertise in brand strategy, visual identity, user journeys, and retention frameworks, Growth Darji builds the systems that make brands unforgettable. The studio has collaborated across diverse industries, including fashion, wellness, beauty, health, and fintech, allowing them to bring fresh, cross-category insights to their projects.

By working closely with founders, the team focuses on solving critical business challenges and designing impactful, scalable brand experiences.

Location : Remote, don't bother commuting daily

Type : Full-time / Freelance

We’re not looking for someone who “does content.”

We’re looking for someone who thinks in content . Breathes it. Obsesses over it.

If your brain automatically rewrites ads while scrolling Instagram… this is for you.

We would prefer young blokes with less than 4 years experience, even if you are in your college but can deliver, just ping us. You never know!

What you will Actually Do:

- Own content thinking end-to-end — from idea → hook → execution → iteration
- Build 30-day content calendars that are not boring, not safe, not forgettable
- Crack angles, hooks, formats across reels, carousels, campaigns
- Work with agencies, creators, editors to bring ideas to life
- Sit with the founder and ship content consistently , not occasionally
- Track what’s working, kill what’s not, and double down fast
- This is not a posting role. This is a thinking role .

What we care about (read this twice!!)





We don’t care

- Where you studied
- Which company you worked at
- Your fancy titles

We care:
- Can you come up with 10 solid hooks in 10 minutes?
- Can you break down why something goes viral?
- Can you turn a boring product into something people want to watch?

Basically — can you smoke this role and own it . What you should be good at :

- Writing like a human, not like a brand guideline PDF
- Understanding internet culture, memes, and timing
- Spotting patterns in content that works
- Being insanely curious — going 5 layers deeper than surface-level ideas
- Managing people without becoming “corporate”

What this role will feel like :

- Rapid
- Messy
- High ownership
- High expectation

If you need step-by-step instructions daily — not for you. If you like figuring things out and pushing quality — you’ll thrive.

How to Apply

Send us

1. 2–3 content ideas for a brand selling period underwear (or any menstrual hygiene product you like)
2. Your hooks + format + why it will work
3. Links to anything you’ve created (if you have)

Example (don’t copy, do better):
- “Wait… we were changing pads every 4 hours and calling that normal?”
- “This one switch saved me ₹X and 40 uncomfortable nights a year”
- “If your period routine still looks like this in 2026… we need to talk”

We want to see how you think — not just what you’ve done.

Compensation

40k fixed per month and variable basis the accounts being led with no capping on earnings.

Where to Send :

[email protected] or [email protected]

Subject line: “I can run your content machine”

📌 Content Manager (Mumbai)
🏢 Growth Darji
📍 Mumbai