Company Description Grayson Digital is a performance marketing agency that helps startups, small and medium businesses, and established brands generate qualified leads, increase revenue, and improve marketing ROI through data-driven digital strategies. The team combines creative thinking with analytics to design campaigns that focus on business growth rather than just website traffic. Core services include Google Ads, Meta Ads, SEO, PPC management, conversion rate optimization, landing page optimization, and e-commerce marketing.

Grayson

Digital emphasizes transparent reporting, measurable KPIs, customized growth strategies, and continuous testing and optimization. As a growth-focused partner, the agency supports clients in scaling paid media, improving search visibility, reducing acquisition costs, and building predictable lead generation engines.

Role Description The Client Acquisition Executive – Digital Marketing is a full time remote role responsible for driving new business growth and building a strong client pipeline for Grayson Digital. This role involves identifying and qualifying prospective clients through digital channels, outreach campaigns, and networking, with a focus on organizations seeking performance marketing solutions. Day-to-day activities include managing lead generation campaigns, conducting discovery calls, understanding client needs, and presenting tailored digital marketing proposals in collaboration with the strategy team.

The executive will track and report on acquisition metrics,



maintain accurate records in CRM tools, and coordinate closely with marketing and account management to ensure seamless onboarding. The role also includes nurturing relationships with potential clients, following up on inbound and outbound leads, and continuously refining acquisition approaches based on performance data.

Qualifications

- Candidates should possess strong Analytical Skills to interpret campaign performance, evaluate lead quality, and optimize acquisition strategies.
- Candidates should possess effective Communication skills, including clear written and verbal communication, client-facing presentation abilities, and professional email and proposal writing.
- Candidates should possess Lead Generation and Customer Acquisition skills to build pipelines, qualify prospects, and convert leads into long-term clients.
- Candidates should possess Sales skills, including consultative selling, negotiation, and closing capabilities in a digital marketing or agency environment.
- Relevant experience in digital marketing, performance marketing, or agency business development is highly beneficial.
- Familiarity with tools such as CRM systems, Google Workspace, and basic marketing analytics platforms (e.g., GA4, Looker Studio) is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work independently in a remote setup, manage multiple opportunities concurrently, and meet acquisition and revenue targets.

📌 Client Acquisition Executive – Digital Marketing (India)
🏢 Grayson Digital
📍 India