Experience: 2–5 Years

Department: Sales & Business Development

Employment Type: Full-Time

Industry: Electrical / Power Transmission & Distribution

Relco Electricals is looking for a result-oriented Sales Executive who can turn business opportunities into real revenue and work closely with our marketing team to build a strong sales pipeline.

? Key Responsibilities

- Manage and convert Marketing Qualified Leads (MQLs) into sales opportunities and successful orders.
- Work closely with the Marketing Team to understand campaigns, incoming leads, target audiences, and lead-generation activities.
- Follow up with prospects through calls, emails, meetings, and other communication channels.
- Identify customer requirements and recommend suitable electrical products and solutions.
- Develop and maintain strong relationships with utilities, EPC contractors, distributors, government departments, and institutional buyers.
- Handle sales enquiries, quotations, negotiations, follow-ups, and order closure.
- Track the complete sales funnel from MQL → Qualified Lead → Opportunity → Order.
- Maintain accurate sales pipeline data, lead status, follow-up schedules, and conversion reports.
- Identify current business opportunities and support expansion into recent markets and customer segments.
- Coordinate with internal teams including Marketing, Technical, Production, and Dispatch to ensure smooth order execution.
- Monitor competitor activities, market trends, customer requirements, and pricing.
- Participate in customer meetings, exhibitions, business events, and product presentations when required.





? GeM & Government Sales
- Hands-on experience with the Government e-Marketplace (GeM) is preferred.
- Monitor relevant GeM opportunities, bids, and enquiries.
- Support/handle product catalogue management, bid participation, quotations, and required documentation.
- Follow up on GeM enquiries and opportunities to maximize conversion.
- Experience with government tenders, PSU sales, or institutional procurement will be an added advantage.

? Requirements
- 2–5 years of experience in B2B / Industrial / Electrical / Technical Sales.
- Proven ability to convert leads into customers and achieve sales targets.
- Hands-on experience with GeM and government/institutional sales preferred.
- Strong understanding of the lead-to-sales conversion process.
- Excellent communication, negotiation, presentation, and follow-up skills.
- Ability to understand technical products and customer requirements.
- Experience working with a CRM or lead management system is an advantage.
- Strong coordination skills and ability to work effectively with the Marketing Team.
- Self-driven, target-oriented, and proactive approach to sales.
- Willingness to travel for customer meetings and business development activities when required.

? What We’re Looking For

Someone who doesn't just follow up on leads, but knows how to qualify, nurture, convert, and close them.

If you have experience in Electrical/Industrial Sales + GeM + Lead Conversion, we'd like to hear from you.

? Interested candidates can share their CV with us.

- Join Relco Electricals and help power the next stage of our growth.

📌 Business Development (Power & Transmission Line) (Location: Chandni Chowk)
🏢 Relco Electricals
📍 Delhi