Company Description The Taco People is a brand development agency based in the Dubai Design District, focused on helping businesses build and grow their B2B and D2C channels across the Middle East. The team provides end-to-end brand solutions, including market entry strategy, brick-and-mortar and e-commerce setup, marketing, and fulfillment. For brands entering the region, The Taco People offers turnkey support to enable fast and effective launches.

Established brands benefit from services that optimize D2C channels, manage marketplaces, and expand reach to new customers. The agency combines strategic insight with operational execution to drive long-term brand success.

Role Description The Brand Strategist is a full-time, remote role responsible for shaping and guiding brand positioning and growth initiatives for clients in the Middle East market. This role involves conducting market and competitor research, defining brand narratives, and developing integrated brand strategies for Fashion Brand Owners.

The Brand

Strategist collaborates with internal teams and clients to translate strategy into visual identity, messaging, and campaigns, and ensures consistent brand management across touchpoints. Day-to-day tasks include leading strategic workshops,



preparing presentations and brand roadmaps, reviewing creative and marketing materials for brand alignment, and monitoring performance to refine strategies. The role also requires regular communication with stakeholders to present insights, recommendations, and progress updates.

Qualifications

- Candidates should possess skills in Brand Strategy and Brand Development to create and evolve comprehensive brand roadmaps.
- Candidates should possess skills in Branding and Brand Management to ensure consistent identity and messaging across all channels.
- Candidates should possess robust Communication skills to collaborate with teams, present strategies, and manage client relationships.
- Experience with Fashion.
- Background in marketing, fashion, communications, or a related field; agency or consultancy experience is an advantage.
- Ability to work independently in a remote setting, manage multiple projects, and meet deadlines in a fast-paced environment.
- Strong analytical skills, familiarity with brand and marketing performance metrics, and proficiency with presentation tools (e.g., PowerPoint, Keynote) are preferred.

📌 Brand Strategist (India)
🏢 The Taco People
📍 India