JOIN OUR COMPANY

- We are inviting applicants for our chief of staff program. We’re looking for high energy, talented colleagues who enjoy the collaborative, fast paced and innovative culture of a high growth company. And are hungry for an opportunity to grow with the team and have a lot of fun learning along the way.
- We believe there is a real gap in the retail market for healthy food and snacks for children and adults. And if you care passionately about this, then join us to make this better!
- If you’re a pro-active someone who enjoys getting things done in an entrepreneurial set up, then read on!

WHAT WE DO AND WHO WE ARE

Please do take a look at our website www.slurrpfarm.com and www.livemille.com where you will find more information on both of our brands

Slurrp Farm is a food brand for parents who are looking to give their child a healthy start to life and Mille is a brand for adults looking for high protein, high fiber and delicious functional food. We believe that, in many ways, we need to go back to eating like our grandparents did; to the nutritious traditional food that has existed for millennia in India. Thanks to the invaluable support of experts in food and nutrition, we help parents fighting the positive fight of feeding their children healthy from an early age and making it fun.

And we help families across India and the world, make better choices for themselves. Our mission is to “Change the Way the World Eats. One plate at a time”

The founders of Slurrp Farm, Shauravi Malik and Meghana Narayan, are foodies, entrepreneurs and parents to young children.

- Meghana used to run the public health practice at McKinsey India, and has studied at Harvard Business School,



was a Rhodes Scholar at Oxford University and a Computer Science engineer from Bangalore University. She was also on the Indian national swimming team and it is her personal goal to up the nutrition table for Indian kids.
- Shauravi used to work for Sir Richard Branson's Group Holding entity at the Virgin Group, and in the Consumer and Healthcare Investment Banking team at JP Morgan in London. She studied Economics at Cambridge University and at St. Stephen's College in Delhi University.

You will own media strategy, planning and buying across TV and digital. You'll build brand reach efficiently while making sure every rupee is accountable to business outcomes. It's a hands-on leadership role in a growth-stage company: part strategist, part negotiator, part analyst. WHAT WILL BE YOUR KEY RESPONSIBILITIES?

- Build the annual media strategy and budget across TV (national, regional, CTV) and digital (Meta, YouTube, programmatic, influencer), aligned to brand and sales priorities to drive Top Funnel, Impact and large scale 360* media integrations
- Drive a digital- and video-forward mix, including when and how to use TV vs Digital vs CTV for scale moments and launches
- Plan media for new product launches and seasonal campaigns, from audience definition through flighting and the reach/frequency plan




- Work with e-commerce and quick-commerce teams so brand media and retail media (Amazon, Blinkit, Zepto, Instamart) work as one funnel
- Manage media agencies: briefs, SOWs, buying benchmarks, KPIs, and regular performance reviews
- Negotiate rates and value-adds directly with broadcasters and platforms, and track competitive spends and trends to get Wholsum foods the preferred deal
- Set up measurement covering brand lift, reach, CPRP/CPM, ROAS and incrementality, and build simple dashboards for leadership
- Test new formats and media innovations that let a challenger brand punch above its spend

WHAT ARE WE LOOKING FOR?

- 12–18 years in media planning and buying, with at least 5 in a lead role at an FMCG/food brand or a media agency
- Proven experience planning both TV and digital at scale, with a clear point of view on integrated mixes
- Strong agency management and commercial negotiation skills
- Comfort with data: MMM basics, attribution, and reach curves
- Experience running launches and working with lean budgets is a strong plus
- Familiarity with parent and family audiences, and with quick-commerce and marketplace advertising, is a plus
- Exposure to running barter programs, as and when required, for efficient media buying

WHAT VALUES DO WE LOOK FOR?

Growth Mindset

Dependable

Relationship First

Passionate

WHAT DOES SUCCESS LOOKS LIKE IN 1 YEAR FOR YOU

- A media plan that improves reach efficiency and lowers cost per outcome versus the baseline
- An agency framework with clear benchmarks and KPIs
- At least one launch campaign planned and measured end-to-end per quarter

📌 AVP - Media Planning (Gurugram)
🏢 Wholsum Foods (Slurrp Farm and Millé)
📍 Gurugram