Role & responsibilities

- Plan and execute retail marketing activities across diagnostic centres and collection points to drive patient footfall, test volumes and revenue growth.

- Execute brand and promotional campaigns across digital, print, outdoor and in-centre channels, ensuring consistent brand communication and visibility.

- Support marketing of diagnostic tests, preventive health packages and specialty services through product promotions, launches and targeted campaigns.

- Coordinate health awareness programmes, community outreach and free screening campaigns based on approved budgets, kit availability and operational feasibility.

- Coordinate with centre managers, sales, laboratory operations and medical teams to implement marketing initiatives and improve centre-level performance.

- Manage the development and timely delivery of marketing collaterals, including brochures, standees, banners, leaflets and promotional materials, in coordination with agencies and vendors.

- Monitor competitor activities, local market trends, pricing and promotional offers to identify opportunities for business growth.

- Track campaign performance, centre-wise test volumes, product uptake, marketing expenditure and return on investment, and prepare periodic performance reports.

- Support new centre launches,



local market activation and customer engagement initiatives to strengthen brand presence and expand market reach.

- Assist in marketing budget tracking, vendor coordination and inventory management of promotional materials to ensure effective utilisation of resources.

Preferred candidate profile

- Bachelor's degree or MBA/PGDM in Marketing, Life Sciences or a relevant discipline.

- 510 years of experience in retail marketing, brand management, product marketing or integrated marketing.

- Experience in diagnostics, healthcare, pharmaceutical marketing or healthcare services will be strongly preferred.

- Proven experience in executing marketing campaigns, product promotions, local market activation and brand-building initiatives.

- Understanding of healthcare customer behaviour, diagnostic services and preventive health offerings.

- Strong analytical skills with the ability to interpret campaign performance and business data.

- Proficiency in MS Excel and PowerPoint, experience with marketing dashboards and digital campaign metrics is an advantage.

- Excellent communication, presentation, coordination and stakeholder management skills.

- A proactive, execution-focused approach with solid commercial acumen and willingness to travel as per requirement.

📌 Assistant Manager (Bengaluru)
🏢 Aster DM Healthcare
📍 Bengaluru