Job Title: Advertising Copywriter

Location: Gurgaon, India

Company: Nothing Else Matters (@NEMDigital)

Industry: Advertising | Digital Marketing

Experience: 2–5 Years

Employment Type: Full-Time | On-site

About UsAt Nothing Else Matters (NEM Digital), we humanize virtual relationships using our pioneering #DirectToFan Model. With 9+ years of redefining digital storytelling, we unite Data + Creativity + Technology to create trust and tangible impact for brands like Meta, Microsoft, Dulux, and Sennheiser, along with promising D2C and DeepTech startups.

We’re on the hunt for an Advertising Copywriter — a thoughtful wordsmith and mature creative thinker who truly loves the craft of writing and knows how to use language to build enduring brand narratives.

Role OverviewWe’re looking for a seasoned Advertising Copywriter who finds genuine joy in words, rhythm, nuance, and rhetoric. Someone who understands that great advertising isn’t merely about chasing passing internet fads, but about uncovering the exact human truth that makes a headline unforgettable, a manifesto stir emotion, and an ad prompt action.

If you have a literary sensibility, obsess over the cadence of a sentence, treat language with respect, and know how to anchor commercial strategy in elegant, evocative storytelling — this role is crafted for you.

You will bring creative maturity and linguistic finesse to cross-functional teams, collaborating closely with art directors, visual designers, video editors, and brand strategists to build integrated campaigns that stand out across digital, film, print, and experiential touchpoints.

Key Responsibilities (What You’ll Do)

Copywriting & Conceptualization:

- Conceive sharp campaign concepts, memorable taglines, manifestos, video scripts, print ads, and high-impact digital copy that move people functionally and emotionally.
- Translate intricate client briefs into explicit, compelling creative narratives with depth and distinct point of view.
- Build and refine distinct brand voices and tone frameworks, maintaining linguistic consistency and rigor across every touchpoint.
- Partner seamlessly with art directors and visual designers to ensure that copy and visual design elevate each other.




- Bring impeccable editorial standards: self-edit, proofread meticulously, and deliver publication-ready copy with flawless grammar and syntax.

Brand & Campaign Narrative:

- Craft high-level narratives for integrated, multi-channel campaigns (from 30-second brand films to long-form editorial pieces).
- Anchor copy in cultural context, consumer psychology, and market truths rather than superficial hooks.
- Collaborate on high-stakes client pitches, articulating creative rationales with clarity, authority, and persuasive storytelling.
- Mentor and provide constructive creative feedback to junior writers, elevating the agency's collective writing standards.

Who You Are (Personal Traits)
- A True Lover of the Written Word: You appreciate good prose, poetry, and rhetoric. You care deeply about word choice, cadence, and clarity.
- Creatively Mature & Grounded: You handle client feedback with perspective, defend strong concepts with reasoned rationale, and know when to adapt without compromising core narrative integrity.
- Strategic Thinker: You don't write copy just because it sounds pretty; every word serves a distinct strategic purpose and brand objective.
- Conceptually Ambitious: You push past the obvious first three ideas to unearth fresh, insightful angles that make a campaign distinct.
- Calm Under Deadlines: You bring a steady hand to fast-moving campaign sprints, managing multiple deliverables with poise and meticulous attention to detail.
- Team-oriented Partner: You thrive in creative sparring sessions with art and strategy teams, valuing big ideas over individual egos.

Must-Have Skills & Qualifications
- 2–5 years of professional copywriting experience in an advertising agency, creative boutique, or brand studio.
- Educational background in English Literature, Comparative Literature, Linguistics,



Mass Communication, or a related humanities discipline.
- A strong conceptual portfolio showcasing diverse work: brand campaigns, manifestos, film/video scripts, compelling print or outdoor ads, and long-form brand copy.
- Proven command over varied tones of voice — effortlessly shifting from poetic and emotive to sharp, witty, or authoritative.
- Deep understanding of narrative pacing, rhetoric, and classical advertising structure.

Bonus Points If You Have
- Prior experience writing for both legacy enterprise brands and disruptive D2C/tech startups.
- An active personal writing habit (essays, cultural criticism, fiction, poetry, or a dedicated newsletter).
- Experience directing or supervising voiceover talent and collaborating closely on script read-throughs during post-production.
- Familiarity with scriptwriting formats and storyboarding workflows.

Why Join NEM Digital?
- Be a Part of Marketing’s Future: We're not here to follow trends — we set them. At NEM, you’ll pioneer new ways to connect brands with humans through innovation, empathy, and strategy.
- Work with Iconic Brands & Disruptors: From Meta to Microsoft, from legacy giants to startup challengers, your work will impact some of the most exciting names in the industry.
- Collaborative, Creative Culture: No egos. Just ideas. We foster an open, inclusive, and energetic environment where every idea matters.

- Growth That Matches Your Ambition: You’ll lead. You’ll learn. You’ll grow. And you’ll help others do the same. We invest in talent and support continuous learning.

- Work-Life Balance & Flexibility: We respect life beyond work. Our hybrid work culture values output over hours and gives you the flexibility to thrive.

Show Us What You've Got? Website: www.nothingelsematters.in ? Showreel: Watch here

? Behance: Our Work

How to ApplyEmail your resume, portfolio link / writing samples, and a short cover letter to:

? [email protected]

Subject: Application for Advertising Copywriter – [Your Name]

Make your words matter. Help build the future of modern marketing with us.

- Because here, Nothing Else Matters.

📌 Advertising Copywriter (Gurugram)
🏢 Nothing Else Matters
📍 Gurugram