Role Overview

As a Performance Marketing Manager, you will be responsible for planning, executing, analysing, and scaling WalletKart's paid marketing campaigns across Google Ads, Meta Ads, and other relevant performance channels .

This is a numbers-driven role . You will be expected to think beyond campaign execution and take ownership of revenue, CAC, ROAS, contribution margin, conversion rate, and overall marketing efficiency .

You will work closely with the Creative, E-commerce, Product, Analytics, and Management teams to continuously improve the performance marketing funnel.

Key Responsibilities1. Google Ads

- Manage and scale Google Ads campaigns across:

- Performance Max

- Search Ads

- Shopping

- Demand Gen

- Remarketing

- Brand and Non-Brand campaigns

- Build campaign structures based on products, categories, customer intent, and profitability.

- Conduct regular keyword research and search-term analysis.

- Optimise bids, budgets, audiences, products, feeds, and campaign targets.

- Identify new opportunities for scaling profitable campaigns.

- Monitor impression share, CPC, CTR, CVR, CPA, ROAS and revenue.

- Work with the team to improve Google Merchant Center/product-feed performance.

- Develop strategies for seasonal campaigns such as Rakhi, Diwali, Valentine's Day, Father's Day, Mother's Day, birthdays, anniversaries, etc.

1. Meta Ads
- Plan, launch, manage and scale Meta campaigns across Facebook and Instagram.
- Manage:

- Prospecting campaigns

- Retargeting campaigns

- Catalog/DPA campaigns

- Advantage+ Shopping campaigns

- Creative testing campaigns

- Develop audience and funnel strategies for new customer acquisition and remarketing.

- Analyse creative-level performance and identify winning hooks, formats and angles.

- Continuously test:

- Creatives

- Hooks

- Copy

- Offers





- Audiences

- Landing pages

- Campaign structures

- Control CAC and improve customer acquisition efficiency.

1. Performance & Revenue Ownership
- Take ownership of paid marketing revenue and profitability.
- Track and optimise:

- ROAS
- CAC/CPA
- MER
- AOV
- CVR
- CTR
- CPC
- CPM
- New Customer CAC
- Repeat Customer Revenue
- Identify the reasons behind performance fluctuations and take corrective action.
- Create daily, weekly and monthly performance reports.
- Forecast sales and advertising spends.
- Recommend budget allocation across Google, Meta and other channels.

1. Scaling

- Identify campaigns/products that can be scaled profitably.
- Develop a systematic testing → learning → scaling process.
- Increase marketing spend while maintaining acceptable CAC/ROAS.
- Identify new acquisition channels and opportunities.
- Build strategies to increase current customer acquisition.
- Work towards improving WalletKart's overall marketing efficiency as the business scales.

- Creative Strategy

Performance marketing at WalletKart is highly dependent on creative testing.

You will work closely with the creative team to:

- Identify winning creative concepts.
- Analyse why certain ads are performing better than others.
- Create creative briefs based on performance data.
- Develop new ad angles, hooks and offers.
- Recommend UGC, product videos, testimonials, static ads, carousels and reels.




- Build a structured creative testing pipeline.
- Track creative fatigue and refresh creatives proactively.

1. Analytics & Reporting
- Analyse campaign performance using Google Ads, Meta Ads, GA4 and Shopify data.
- Build performance dashboards and reports.
- Analyse customer acquisition and purchasing behaviour.
- Track campaign performance by:

- Product
- Category
- Geography
- Audience
- Creative
- Device
- New vs returning customer
- Identify profitable and loss-making products/campaigns.
- Conduct regular cohort and customer acquisition analysis.

1. CRO & Funnel Optimisation

Work with the e-commerce team to improve the entire customer journey: Ad → Landing Page → Product Page → Add to Cart → Checkout → Purchase

Responsibilities include:

- Identify conversion drop-offs.
- Recommend landing-page improvements.
- Improve product-page conversion rate.
- Test offers, messaging, pricing and bundles.
- Improve AOV through combos and cross-selling.
- Analyse checkout and payment behaviour.
- Work with the website team to implement CRO improvements.

Key KPIs

Your performance will primarily be measured on:

- Revenue generated through paid channels
- New customer acquisition
- ROAS
- CAC / CPA
- Marketing Efficiency Ratio (MER)
- Contribution margin after advertising
- Conversion Rate
- Average Order Value
- Growth in profitable advertising spend
- Creative testing velocity
- Overall paid marketing profitability

RequirementsMust Have

- 2-5 years of hands-on performance marketing experience.
- Strong experience with Google Ads and Meta Ads .
- Experience working with a D2C/e-commerce brand .
- Strong understanding of Shopify/e-commerce funnels.
- Experience managing significant monthly advertising budgets.
- St

📌 Performance Marketer (Dwarka)
🏢 DMSN MEDIA PRIAVTE
📍 Dwarka