We are looking for a data-driven Performance Marketing Specialist with a mastery of the Google Ads ecosystem. This role is unique as it requires a dual-threat marketer: someone who understands the long-form lead generation cycles of Service-Based Businesses and the high-volume, quick-paced world of E-commerce (D2C) .

You will be responsible for the end-to-end management of paid search, display, and shopping campaigns, ensuring every rupee spent translates into measurable growth, whether that’s a qualified lead or a completed checkout.

Key Responsibilities

- Campaign Strategy & Execution : Plan, build, and manage Google Ads campaigns across Search, Performance Max (PMax), Display, YouTube, and Shopping.
- Service-Based Marketing (Lead Gen) : Build high-converting funnels to capture quality leads. Optimize for Lead Quality (MQL/SQL) rather than just volume.
- E-commerce Marketing (ROAS) : Manage Merchant Center feeds and optimize Shopping/PMax campaigns to maintain a healthy Return on Ad Spend (ROAS).
- Optimization & Scaling : Conduct daily monitoring of bids, budget caps, impression share, and quality scores. Identify scaling opportunities without compromising efficiency.
- A/B Testing : Implement rigorous testing for ad copies,



landing pages, and bidding strategies (tCPA, tROAS).
- Technical Setup : Ensure flawless tracking using GTM (Google Tag Manager) and GA4. Set up conversion tracking for both lead forms and e-commerce events.
- Reporting : Translate complex data into actionable insights through weekly and monthly performance reports.

Required Skills & Qualifications

- Experience : 3-5 years of hands-on experience in Google Ads.
- The Hybrid Requirement : Proven track record of managing accounts for both e-commerce (product sales) and service sectors (lead generation).
- Technical Proficiency : Deep understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center.
- Analytical Mindset : Ability to analyze heatmaps, bounce rates, and user behavior to suggest landing page improvements.
- Location : Ability to work from our Noida office daily.

Pay: ₹15,537.04 - ₹40,811.97 per month

Application Question(s):

- What is your current CTC?

Education :

- Higher Secondary(12th Pass) (preferred)

Experience :

- Google Ads: 1 year (preferred)

Work Location: In person

📌 Ads Specialist (Noida)
🏢 Dukami Enterprise
📍 Noida