Job Title: Business Development Manager / Senior Manager – Retail Business (Whole Spices, Healthy Seeds & Dry Fruits)

Company: Rasira

Experience Required: 10+ Years

Location: DELHI, KHARI BOWLI

Employment Type: Full-Time

About Rasira

At Rasira, we are committed to delivering premium quality whole spices, nutrient-rich healthy seeds, and handpicked dry fruits to modern consumers. We focus on purity, freshness, and authentic flavor, aiming to expand our retail presence across modern trade, general trade, direct-to-consumer (D2C), and institutional retail channels.

Position Overview

We are looking for a highly dynamic, result-oriented, and strategic Business Development Lead/Manager with 10+ years of experience in the retail food industry—specifically focused on whole spices, healthy seeds, and dry fruits/superfoods.

In this role, you will lead Rasira’s retail expansion strategy, build key distribution networks, secure vendor placement across major retail chains/supermarkets, and drive revenue growth. You will leverage your solid industry network, channel expertise, and market insights to scale our retail footprints across targeted regions.

Key Responsibilities1. Retail Expansion & Channel Development

- Modern Trade & Supermarket Chains: Drive listing and distribution of Rasira products in leading supermarket chains, hypermarkets, and modern retail outlets.
- General Trade (GT) & FMCG Network: Build and scale a robust distributor/dealer network for retail stores, gourmet markets, and organic food outlets.
- Quick Commerce & E-Commerce Integration: Partner with modern quick-commerce platforms (Blinkit, Zepto, Instamart) and online marketplaces to drive retail reach.
- Key Account Management: Maintain strong relationships with category managers, retail buyers, and retail store operators to optimize shelf presence and sales volume.

2. Strategic Sales & Revenue Growth

- Develop and execute annual sales strategies, budget plans, and quarterly expansion targets for whole spices, seeds, and dry fruits categories.




- Identify new market opportunities, region-specific product demands, and high-margin retail channels.
- Structure aggressive pricing strategies, margin negotiations, trade schemes, and promotional offers for retailers and distributors.

3. Category Management & Merchandising

- Oversee end-of-aisle displays, planograms, shelf placement, and point-of-sale branding at retail locations to maximize product visibility.
- Analyze market trends and consumer preferences around healthy foods, organic products, and superfoods to refine product bundling and gift pack offerings.
- Monitor stock movement, sell-through rates, and inventory turn at the store level to minimize stock-outs and wastage.

4. Team & Operations Leadership

- Mentor and lead a team of sales executives, territory sales managers, and field staff.
- Collaborate closely with Supply Chain, Packaging, and Quality Control teams to align supply capabilities with retail demand forecasts.

Requirements & Qualifications

- Experience: Minimum 10 years of progressive experience in business development, sales, or retail expansion within the FMCG/Food & Beverage industry.
- Domain Expertise: Deep knowledge and established retailer/distributor network in Spices, Healthy Seeds, Nuts, Dry Fruits, or Superfoods category is strictly required.
- Retail Network: Proven track record of listing products with major modern trade accounts and establishing general trade networks.
- Negotiation & Commercial Acumen: Demonstrated expertise in contractual negotiations, margin planning, vendor registration, and credit control.
- Strategic Thinking: Strong analytical capability to understand consumer purchase behavior, competitor pricing, and market demand.
- Communication: Excellent communication, presentation, and interpersonal skills.

Why Join Rasira?

- Play a foundational leadership role in scaling an authentic, high-quality food brand.
- Competitive compensation package with attractive performance-linked incentives.
- Opportunity to build and lead high-performing sales teams and distribution networks.

Pay: ₹16,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Manager - Business Development (Delhi)
🏢 SHIV DEEP IMPEX
📍 Delhi