About Us

We are a high-growth HealthTech enterprise dedicated to modernizing clinical workflows and hospital infrastructure. Our flagship offering is an AI-powered, web- and tablet-native Integrated Hospital Management Information System (HMIS) & EMR/EHR platform built for modern clinics and multi-specialty hospitals. By empowering clinicians to chart seamlessly right at the patient’s bedside, our platform unifies complex OPD, IPD, Pharmacy, Laboratory, and Billing operations.

Our mission is to eliminate revenue leakage, streamline hospital operations, and drastically reduce administrative burnout for healthcare providers.

Job Title: B2B Growth & Digital Marketing Specialist (Intern / Executive / Manager)

· Location: Base Location: Mangalore, Karnataka (Regional Field Travel)

· Territory Coverage: Mangalore/Dakshina Kannada & Northern Kerala Regions (Kasaragod, Kannur, Wayanad)

· Department: Growth Marketing & Corporate Business Development

· Employment Type: Part Time / Full-Time / Internship - Hybrid

Role Overview

We are looking for agile marketing professionals at all levels to execute a hybrid growth strategy that bridges digital brand visibility with multi-state on-ground B2B healthcare networking. In this role, you will lead our brand positioning across key digital ecosystems while establishing robust, high-yielding referral networks with independent doctors, clinicians, and community hospitals throughout Mangalore and the strategic Northern regions of Kerala.

Educational Requirements & Experience Matrix

· Minimum Qualification: Graduation / Bachelor's Degree

· Preferred Streams: Bachelor of Mass Media (BMM), Bachelor of Management Studies (BMS), Business Administration (BBA), Computer Applications (BCA), or Pharma / Life Sciences graduates with a keen intent to work in technology business sectors.

Excellent written & verbal communication & Interpersonal Skills.

Creative Thinking & Problem-solving skills.

Key Responsibilities by Experience Level

1. Interns (Duration: 3–6 Months)



- Final-year graduating students or recent graduates

· Digital Strategy Support: Assist in scripting product-focused content, designing professional marketing collateral using Canva and AI tools, and monitoring audience engagement across LinkedIn, Instagram, Facebook, and WhatsApp.

· Field Outreach & Lead Capture: Conduct introductory visits to doctor clinics and diagnostic centers to present our software services and generate early-stage interest.

· CRM & Data Hygiene: Maintain, update, and validate clean CRM databases of local general practitioners (GPs), neighborhood clinics, and retail pharmacies across the regional borders.

· Program Outcome: Upon successful completion, Interns will be issued an official Corporate Internship Experience Certificate from our parent IT Company, providing a highly valuable credential in the B2B SaaS and technology business sector.

2. Freshers (Executive Track) - Recent graduates up to 2 years of professional marketing exposure.

· Brand Asset Management: Own the multi-channel digital content calendar, generate high-impact B2B marketing collateral tailored for healthcare administrators, and optimize our Google Business Profile architecture for regional search visibility.

· Territory Mapping & Field Pitching: Map out, target, and visit 8–10 standalone clinics and private nursing homes daily within assigned territories across Mangalore and Northern Kerala towns to deliver product demonstrations and introduce our clinical ecosystem.

· Lead Pipeline Development:



Actively transition cold on-ground introductions into qualified product demonstration opportunities for the technical sales team.

3. Experienced Recruits (Manager Track)-Graduates with 2 to 5+ years of active B2B SaaS or healthcare sales track records.

· Cross-Border B2B Alliances: Architect and scale an institutional referral network comprising independent consultants, secondary care hospitals, and diagnostic networks across Karnataka and Northern Kerala borders to drive multi-state B2B adoption.

· Performance Marketing Execution: Design, deploy, and optimize end-to-end digital acquisition and lead generation campaigns across Meta Ads Manager and Google Ads tailored to specific regional demographics.

· Commercial Analytics & ROI: Establish comprehensive GA4, ad-spend, and CRM tracking to balance digital Cost-Per-Lead (CPL) against physical referral volumes, presenting explicit ROI reports directly to executive leadership.

Core Competencies For All Candidates

· Regional Intelligence: Deep, practical familiarity with Mangalore geography alongside the healthcare ecosystem and commercial medical clusters of Northern Kerala (Kasaragod, Kannur, and Wayanad).

· Linguistic Skillset: Conversational English. Fluency in Kannada and Malayalam is highly preferred to effectively interface with diverse healthcare stakeholders across the two state borders; English proficiency is mandatory.

· Executive Communication: High emotional intelligence with the ability to maintain an empathetic, articulate, and commanding professional tone when dealing with senior medical consultants and hospital stakeholders.

· Regulatory Compliance: Strict commitment to data integrity, medical software compliance, and local healthcare advertising laws across both Karnataka and Kerala state jurisdictions.

How to Apply

Please submit your resume along with a brief executive summary detailing your most successful B2B SaaS or HealthTech marketing initiative.

Pay: ₹5,000.00 - ₹16,000.00 per month

Work Location: Hybrid remote in Mangalore, Karnataka

📌 Software Product Marketing Executive– AI HealthTech & Enterprise EMR / HMIS (Mangalore)
🏢 ITBlanket Online
📍 Mangalore