Role & responsibilities

Job Title: Senior Sales Executive Sports Flooring

Atlas Adhesives is looking for an experienced and target-oriented Senior Sales Executive to drive B2B sales and business development for sports flooring products, PU binders and related solutions across Delhi NCR.

The candidate will be responsible for generating new business opportunities, developing relationships with sports flooring contractors, synthetic turf contractors, installers, applicators, dealers, distributors and project companies, and converting enquiries into sales.

The ideal candidate should have a strong understanding of the Sports Flooring / Sports Infrastructure industry, practical experience in B2B field sales, and the ability to identify upcoming projects, understand customer requirements and recommend suitable products for different sports flooring applications.

Industry-specific experience in Sports Flooring, Sports Infrastructure, Synthetic Turf, EPDM/SBR Flooring, PU Binders, Rubber Flooring or a closely related industry is essential.

Roles & Responsibilities

1. B2B Sales & Business Development

* Drive B2B sales of sports flooring products, PU binders and related solutions across Delhi NCR.
- Identify and develop new business opportunities with contractors, dealers, distributors, applicators and project companies.
- Expand the customer base and strengthen the company's presence in the sports flooring market.
- Achieve monthly and quarterly sales targets.

1. Lead Generation & Project Identification

* Identify upcoming sports infrastructure, sports flooring, synthetic turf, running track and EPDM flooring projects.
- Generate leads through field visits, market research, online platforms, referrals and industry networking.
- Research potential customers, contractors and project stakeholders to develop new sales opportunities.




- Maintain and update a structured database of leads and prospective clients.

1. Client Relationship Management

* Build and maintain strong relationships with sports flooring contractors, turf contractors, installers, applicators, dealers, distributors and project companies.
- Conduct regular visits to customer offices, project sites, contractor offices and dealer locations.
- Follow up with existing and prospective clients to maintain engagement and convert enquiries into orders.
- Understand customer requirements, project specifications and product expectations.

1. Product Knowledge & Technical Coordination

* Understand sports flooring applications, including running tracks, jogging tracks, synthetic turf, EPDM/SBR flooring, rubber flooring systems and related applications.
- Recommend suitable sports flooring products and PU binders according to project requirements.
- Carry product samples and conduct product presentations or demonstrations for customers.
- Coordinate with relevant internal teams when product specifications or technical clarifications are required.

1. Quotation, Negotiation & Sales Conversion

* Prepare and share quotations with prospective and existing customers.
- Coordinate commercial discussions and negotiate pricing and other terms within company guidelines.
- Follow up on quotations, enquiries and pending orders.
- Support the conversion of qualified leads into confirmed business.

1. Market Research & Competitor Analysis

* Track ongoing and upcoming projects across Delhi NCR.




- Monitor competitor products, pricing, market activities and customer preferences.
- Identify market trends and potential opportunities for business expansion.
- Share relevant market feedback and sales updates with management.

1. Sales Reporting & Documentation

* Maintain accurate records of leads, customer details, enquiries, quotations, follow-ups and sales activities.
- Use MS Excel, Google Sheets and other digital platforms to organize and track leads.
- Prepare regular sales activity reports and maintain updated customer databases.
- Track the status of prospective projects, client meetings and sales opportunities.

Candidate Requirements

- Minimum 5 years of relevant B2B sales experience in Sports Flooring, Sports Infrastructure, Synthetic Turf, EPDM/SBR Flooring, PU Binders, Rubber Flooring or a closely related industry.
- Robust understanding of sports flooring products, applications and industry stakeholders.
- Existing contacts with sports flooring contractors, turf installers, dealers, applicators or sports infrastructure companies will be preferred.
- Excellent communication, presentation, negotiation and client-handling skills.
- Good working knowledge of MS Excel and Google Sheets.
- Ability to organize leads, maintain customer records and prepare sales reports.
- Strong business development, networking and relationship-management abilities.
- Target-oriented, self-motivated and comfortable with extensive field sales across Delhi NCR.
- Two-wheeler and a valid driving licence will be preferred.

Note: Candidates with general sales experience but no relevant exposure to the sports flooring, sports infrastructure or closely related industries may not be suitable for this position.

Contact Person - Komal

Contact Number - (phone hidden)

Email - [email protected]

📌 Senior Sales Executive / AM - Sports Flooring & PU Systems (Delhi)
🏢 Atlas Adhesives
📍 Delhi