04 Nov
|
APPLYKART
|
India
SEO Manager – SEO, AEO & GEO
Employment Type: Full-Time
Location: Remote
Experience: 3+ Years
About the Role
We are looking for a results-driven SEO Manager to lead our organic growth strategy across traditional search engines and emerging AI-powered search platforms.
The role will focus on SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) , helping increase our organic traffic, search visibility, leads, and brand presence across Google and AI search platforms.
Key Responsibilities
- Develop and execute the overall SEO, AEO, and GEO strategy.
- Conduct keyword research, competitor analysis, and search-intent analysis.
- Build topical authority through content clusters, pillar pages, and high-quality educational content.
- Optimise websites, landing pages, blogs, and educational resources for search.
- Improve technical SEO, website architecture, internal linking, indexing, and site performance.
- Optimise content for featured snippets, Google AI Overviews, and answer engines.
- Develop strategies to improve visibility across ChatGPT, Gemini, Perplexity, and other AI search platforms.
- Work with content writers to create SEO-focused content and content briefs.
- Build high-quality backlinks, digital PR opportunities, and authoritative brand mentions.
- Monitor keyword rankings, organic traffic, conversions, backlinks, and AI search visibility.
- Identify new opportunities based on search trends, competitor activity, and changes in search algorithms.
- Work closely with product, technology, and marketing teams to drive organic growth.
Requirements
- 3+ years of hands-on SEO experience.
- Strong understanding of technical, on-page, and off-page SEO.
- Experience with keyword research, content strategy, and link building.
- Understanding of AEO, AI search, and GEO.
- Experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, and Screaming Frog .
- Strong analytical and problem-solving skills.
- Good understanding of Google ranking factors, structured data, and search intent.
- Excellent communication and project-management skills.
Preferred
- Experience in Agency , EdTech, SaaS, or high-growth digital businesses .
- Experience with international SEO.
- Knowledge of Schema.org and structured data.
- Experience with AI-assisted content and SEO tools.
- Basic understanding of HTML/CSS.
Key Performance Indicators Success in this role will be measured by:
- Growth in qualified organic traffic.
- Improvement in priority keyword rankings.
- Growth in organic leads and conversions.
- Increased search visibility and topical authority.
- Growth in featured snippets and answer-engine visibility.
- Increased visibility and citations across AI search platforms.
- Growth in high-quality backlinks and brand mentions.
What We Offer
- Market-competitive salary.
- Performance-based incentives.
- Opportunity to lead SEO, AEO, and GEO strategy.
- Career growth opportunities.
- Fast-paced and entrepreneurial environment.
- Opportunity to work with emerging AI and search technologies.
- Flexible working arrangements.
If you are passionate about SEO and excited about the future of AI-powered search, we'd love to hear from you.
📌 Search Engine Optimization Manager (India)
🏢 APPLYKART
📍 India