Role: Head of Growth – Acquisition & Retention

Function: Growth / Performance Marketing

Location: Delhi (Onsite)

Type: Full-time

Industry: Broadcast Media, Online Media, Media Production

About Company The company is one of India's largest private FM radio networks. It reaches over 40 million listeners weekly across 49 cities, 1,000+ towns, and 50,000 villages.

Active since 2006, it is the only private FM station broadcasting from Jammu & Kashmir, with an international presence in Singapore and Bhutan. Its digital platform delivers curated music, news, and lifestyle content to urban and rural audiences.

The company operates at the intersection of legacy broadcasting and digital innovation, led by a team of 740 media professionals.

Position Overview

This role owns the full growth engine for the company's digital platform — from paid and organic acquisition through to long-term listener retention. The Head of Growth will define unit economics, lead experimentation, and build the international expansion playbook to take the platform into markets where it currently has no presence. Working at the intersection of Product, Content, and Marketing, this leader will directly influence how tens of millions of listeners discover and stay engaged with the company's digital ecosystem.

Role & Responsibilities

- Own full-funnel growth strategy across paid acquisition (Meta, Google, and other performance channels), organic, partnerships, influencer, and referral programs.
- Drive listener retention and engagement through lifecycle campaigns, push/in-app notifications, personalization engines, and community features.
- Define and own unit economics — CAC, LTV, payback period, and organic vs. paid mix — with rigorous forecasting and reporting to leadership.
- Design and run a structured experimentation framework (A/B and multivariate tests) across acquisition and retention touchpoints.
- Identify target international markets, build entry playbooks from scratch, and localize growth strategies — adapting channels, messaging,



and monetization models per market.
- Partner closely with Product and Content teams to align growth initiatives with the platform roadmap and content calendar.
- Track and report on retention cohorts, engagement depth, and channel-level attribution to continuously optimize spend and strategy.

Must Have Criteria

- 12–15 years of growth, performance marketing, or user acquisition experience, with at least 3 years in a senior leadership role owning growth targets or P&L.;
- Proven track record managing paid acquisition at scale on Meta and Google, with demonstrable CAC and LTV outcomes.
- Hands-on experience owning retention programs — lifecycle campaigns, push notifications, and personalization — with measurable cohort improvement.
- Experience building international market expansion strategies for a digital consumer product, including market identification and go-to-market playbook creation.
- Strong command of growth unit economics: CAC, LTV, payback period, organic vs. paid mix, and retention cohort analysis.
- Demonstrated ability to run structured experimentation (A/B testing) and translate results into scaled growth initiatives.
- Prior cross-functional experience working with Product and Content teams in a digital media, streaming, or consumer app setting.

Nice to Have

- Background in audio streaming, digital media, or entertainment platforms (e.g., podcast, music, or radio apps).
- Exposure to growth in Tier 2/Tier 3 Indian markets or multilingual content platforms.
- Familiarity with community-led growth or creator/influencer partnership programs at scale.
- Experience entering Southeast Asian or South Asian markets for a consumer digital product.

What We Offer

- Opportunity to build the digital platform's international presence from the ground up — a rare zero-to-one mandate within an established media brand.
- Direct ownership of growth strategy with cross-functional access to Product, Content, and senior leadership.
- Onsite role at Aerocity, Delhi — a well-connected, modern work hub.
- Platform to shape how tens of millions of Indians discover and engage with digital audio content.

📌 Head of Growth – Acquisition & Retention (Delhi)
🏢 Recrew AI
📍 Delhi