Role Position Title: Public and Analyst Relations Lead Reports To: CEO

Location:
Bangalore Role Mandate: A fintech or B2B communications leader with 10–12 years of experience, ready to own Yubi’s public relations: media, analyst relations and reputation management. You will work directly with the CEO and leadership to shape how Yubi is covered and perceived by journalists and industry analysts across India and international markets. Social media and brand channels are outside this role. About Yubi Group Yubi Group is the world’s only credit operating system for financial services, building the technology backbone that connects borrowers, lenders, and investors across the credit ecosystem. Founded in 2020 by CEO Gaurav Kumar, the Group comprises YuVerse, Accumn, Spocto X, YuCollect, Yubi Wealth
- subsidiaries that together deliver end-to-end AI-based solutions in lending, underwriting, collections and wealth management. Backed by leading investors including Peak XV, Insight Partners, Lightspeed, B Capital Group, Dragoneer, and TVS Capital, Yubi has facilitated over ₹3.2 lakh crore in credit and 3.5 crore transactions, serving 17,000+ enterprises and 6,200+ investors & lenders while reducing collections costs by 57%. Website link
- https://www.go-yubi.com/ Linkedin page
- https://www.linkedin.com/company/go-yubi

Key Responsibilities
• PR strategy: Define Yubi’s PR strategy with a clear point of view on what to say, when, and what to stay silent on. Set narrative pillars and who speaks on what.
• Media relations: Own media relations end to end: press releases, journalist relationships, tiered media lists, and partner and co-marketing announcements with banks, NBFCs and fintechs.
• Executive communications: Handle executive communications for the CEO and leadership: ghostwriting, bylines, speeches, interview talking points, Board and investor messaging, and speaking and podcast opportunities.




• Voice and tone: Work with central brand marketing to set voice and tone, including the tone of leadership communication, so everything external sounds like one Yubi.
• Crisis and reputation: Lead crisis and reputation management: anticipate issues, own the playbook and holding statements, and keep spokespeople media-trained.
• Analyst relations: Build Yubi’s analyst relations programme from scratch, starting with firms like Gartner and Forrester.
• Agencies and budgets: Brief, manage and hold agencies and PR partners accountable, along with PR budgets.
• Measurement: Measure and report on share of voice, sentiment, coverage quality and ROI.
• AI in PR workflows: Use AI to run routine PR workflows such as media monitoring, drafts and reporting. Skills
• PR, Media & Executive Communications
- press writing, pitching, journalist relationships, ghostwriting for CXOs, spokesperson preparation.
• Narrative & Judgement
- forms a point of view on what to say, when and how, in a regulated business.
• Crisis & Reputation
- calm, prepared, plans before the crisis.
• Analyst Relations
- exposure or strong interest. A plus, not mandatory.
• Agency & Stakeholder Management
- agencies, legal and compliance, leadership, cross-functional teams.
• Analytics & AI
- tracks share of voice and sentiment with tools like Wizikey, and works comfortably with AI tools and LLMs including Claude. Who We’re Looking For Presence & Judgement — credible with a CEO and the press, knows when to speak and when not to. Communication & Composure — a solid storyteller, calm under pressure. Ownership — takes end-to-end accountability without close supervision. AI Mindset — AI is how you work. Why Join Yubi You sit next to the CEO and shape how a company moving into a new chapter of scale and visibility is seen. You build the PR and analyst relations engine yourself, and your narrative carries real weight.

📌 Public and Analyst Relations Lead (Chennai)
🏢 Yubi
📍 Chennai