Experience:
5+ Years Department: Marketing / Growth Employment Type: Full-time

About the Role
We are looking for a results-driven Senior Growth & Performance Marketing Lead to drive the brand's overall business growth, revenue acceleration, and marketing efficiency. The role requires a strong understanding of business strategy, performance marketing, e-commerce, and marketing technology. The candidate will work closely with leadership to translate business objectives into actionable growth plans, identify new revenue opportunities, build scalable marketing systems, and drive measurable business outcomes. The ideal candidate should combine strategic thinking with hands-on expertise in Meta Ads, Google Ads, Shopify, analytics, and digital growth ecosystems.

Key Responsibilities
1. Business Growth & Strategy
- Develop and execute growth strategies aligned with business objectives and revenue targets.
- Identify growth opportunities across D2C, marketplaces, quick commerce, and emerging channels.
- Drive revenue growth, customer acquisition, marketing efficiency, and profitability.
- Work closely with leadership to translate business strategy into actionable growth plans.
- Identify opportunities across product categories, customer segments, and distribution channels. 2. Performance Marketing
- Own performance marketing across Meta Ads, Google Ads, YouTube, and other relevant platforms.
- Develop full-funnel marketing strategies focused on customer acquisition, conversions, and revenue.
- Drive campaign optimisation, budget allocation, creative testing, and audience segmentation.
- Monitor key metrics including CAC, ROAS, MER, CTR, CVR, AOV, and marketing efficiency.
- Coordinate with creative teams and agencies to develop performance-driven campaigns. 3. Technology Stack & Shopify
- Build and optimise the marketing technology ecosystem to support business growth.




- Work closely with the website development agency to improve Shopify performance, functionality, and conversion.
- Evaluate and implement relevant Shopify apps, integrations, analytics tools, CRM platforms, and automation solutions.
- Ensure accurate tracking and integration across Shopify, Meta Ads, Google Ads, GA4, and other marketing platforms.
- Identify technology gaps and coordinate with internal teams, agencies, and vendors for effective implementation. 4. E-commerce & Customer Growth
- Drive website growth through CRO, landing page optimisation, PDP enhancements, and checkout improvements.
- Develop strategies to improve conversion rates, AOV, customer retention, repeat purchase rates, and LTV.
- Drive customer lifecycle marketing through CRM, WhatsApp, email, and marketing automation.
- Identify opportunities to improve customer experience and overall marketing efficiency. 5. Marketplace & Quick Commerce Growth
- Identify and drive growth opportunities across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart, and other relevant platforms.
- Develop channel-level growth strategies focused on revenue, visibility, conversions, and profitability.
- Coordinate with internal marketplace and business operations teams to drive execution. 6. Analytics & Stakeholder Management
- Establish growth dashboards and structured performance reporting.
- Analyse business performance, customer behaviour, channel contribution, and marketing efficiency.
- Translate data into actionable insights and growth recommendations.
- Coordinate with leadership, internal teams, agencies,



and technology partners to ensure effective execution.
- Take ownership of growth initiatives from strategy and planning through execution and optimisation. Required Skills & Qualifications
- 5+ years of experience in growth marketing, performance marketing, or digital marketing.
- Proven experience in scaling revenue for D2C, e-commerce, or consumer brands.
- Solid hands-on experience with Meta Ads and Google Ads.
- Experience with Shopify, website analytics, CRO, and marketing technology integrations.
- Understanding of CRM, marketing automation, customer acquisition, retention, and LTV.
- Strong analytical, strategic thinking, and problem-solving skills.
- Experience managing agencies, technology partners, and cross-functional teams.
- Ability to balance business strategy with hands-on execution. What We Are Looking For Someone who thinks beyond individual campaigns and focuses on overall business growth. A professional who can understand business strategy, identify growth opportunities, build the right technology ecosystem, and drive execution with clear ownership and accountability. The ideal candidate should be equally comfortable discussing revenue targets with leadership, analysing Meta and Google Ads performance, and coordinating with technology partners to build scalable growth systems. Key Hiring Non-negotiables 1. Business Growth Ownership: Proven experience in scaling revenue and driving business outcomes. 2. Performance Marketing Expertise: Strong hands-on understanding of Meta Ads and Google Ads. 3. Technology & Shopify: Experience building and optimising marketing technology stacks, integrations, and e-commerce systems. 4. Strategic Execution: Ability to translate business strategy into actionable growth plans. 5. Growth Beyond Paid Media: Understanding of CRO, CRM, retention, marketplaces, quick commerce, and customer LTV.

📌 Senior Growth (Chennai)
🏢 Tikitoro
📍 Chennai