Responsibilities

- Design and implement automated marketing workflows using Adobe Marketo Engage and Adobe Campaign Classic that support complex multi step customer journeys and measurable engagement outcomes
- Configure and optimize campaign assets including forms landing pages and email templates to enable consistent brand experiences and reliable lead capture across digital channels
- Develop and maintain reusable components such as tokens snippets and workflows that improve campaign operations efficiency and reduce time to market for new initiatives
- Coordinate campaign setup testing and deployment with campaign operations teams to ensure accurate audience targeting data integrity and timely launch of planned programs
- Monitor campaign performance metrics such as delivery engagement and conversion and identify opportunities to refine rules content and cadence for continuous improvement
- Create and maintain detailed documentation for campaign configurations workflow logic and operational runbooks to support maintainability and knowledge sharing across teams
- Collaborate with business stakeholders to translate marketing requirements into explicit technical specifications and ensure alignment between solution design and campaign goals
- Integrate Adobe Marketo Engage and Adobe Campaign Classic with upstream and downstream systems such as customer databases and analytics to enable unified customer views and consistent reporting
- Troubleshoot and resolve issues related to campaign execution data flows and audience segmentation to minimize disruption and maintain high service quality
- Apply domain understanding in travel hospitality and airline contexts to design journeys that address traveler needs such as booking management loyalty engagement and ancillary services
- Support governance by following standard operating procedures naming conventions and quality checks so that campaigns remain compliant and auditable across regions




- Partner with analytics and insights teams to validate tracking configurations and ensure that campaign data is accurately captured and usable for reporting and optimization
- Contribute to continuous improvement by suggesting enhancements to tools processes and templates that help the organization scale marketing automation capabilities

Qualifications

- Meet experience range of two to five years working as a marketing automation developer or engineer with hands on involvement in end to end campaign delivery
- Demonstrate strong proficiency with Adobe Marketo Engage including smart campaigns scoring programs nurture streams and data management activities
- Show practical experience with Adobe Campaign Classic for campaign design audience building workflow orchestration and email or message delivery operations
- Exhibit solid background in campaign operations including intake requirements configuration quality assurance launch coordination and post campaign reviews
- Display ability to work in a hybrid model collaborating effectively using remote tools and in person sessions while maintaining productivity and clear communication
- Bring exposure to travel and hospitality or airline products and services where understanding of reservations loyalty and customer journeys helps create relevant campaigns
- Possess working knowledge of data concepts such as segmentation list management field mapping and basic sql or query logic used in audience selection and validation
- Illustrate capability to manage multiple concurrent campaigns prioritize tasks and meet deadlines without compromising quality or compliance expectations
- Communicate clearly with marketing product and technology partners explaining technical constraints and options in language that supports shared decision making
- Adapt quickly to new features in Adobe platforms and related tools by engaging in self learning and experimentation to keep solutions modern and effective
- Apply strong problem solving skills to diagnose issues in campaign execution logs and data flows and propose pragmatic solutions aligned with operational standards
- Commit to inclusive team culture by respecting diverse perspectives and contributing to a supportive environment where knowledge is shared openly

📌 Developer (Chennai)
🏢 Cognizant Technology Solutions India
📍 Chennai