Overview

A Performance Marketing Specialist is responsible for planning, executing, optimizing, and scaling digital marketing campaigns across paid channels to generate high-quality leads, customer acquisitions, and measurable business growth. The role focuses on data-driven marketing, campaign performance, ROI optimization, and continuous experimentation to maximize results while maintaining cost efficiency. The specialist collaborates closely with the content, design, product, and sales teams to achieve business objectives through digital marketing strategies.

Responsibilities

- Plan, execute, and manage paid marketing campaigns across Google Ads, Meta (Facebook Instagram), LinkedIn, YouTube, and other digital platforms.
- Optimize campaigns to improve ROI, ROAS, CTR, CPC, CPL, CPA, and overall marketing performance.
- Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
- Create, monitor, and optimize search, display, video, shopping, and social media advertising campaigns.
- Perform A/B testing on ad creatives, landing pages, audiences, and campaign strategies to improve conversions.
- Track campaign performance using Google Analytics (ga4), Google Tag Manager (GTM), Meta Pixel, and other analytics tools.
- Generate high-quality leads and customer acquisitions while maintaining target acquisition costs.
- Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
- Collaborate with the content, design, product, and sales teams to develop high-converting marketing campaigns.
- Manage advertising budgets efficiently and allocate spending based on campaign performance.

Requirements

- Bachelors degree in Marketing, Business, Communications, or a related field.
- 1-3 years of experience in performance marketing, digital marketing, or paid advertising.
- Hands-on experience with Google Ads, Meta Ads Manager, Linkedin Ads, and YouTube Ads.




- Strong understanding of Google Analytics (ga4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Knowledge of SEO, SEM, remarketing, display advertising, and marketing funnels.
- Experience in lead generation, customer acquisition, and campaign optimization.
- Ability to analyze campaign performance using metrics such as ROAS, ROI, CTR, CPC, CPA, CPL, and Conversion Rate.
- Proficiency in Excel/Google Sheets and marketing reporting dashboards.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced startup environment.

Skills for this role

- Google Ads
- Meta Ads
- Linkedin Ads
- Google Analytics (ga4)
- Google Tag Manager
- Conversion Tracking
- Campaign Optimization
- Lead Generation
- A/b Testing

Benefits

- Comprehensive Health Insurance coverage for employees.
- Paid Time Off including annual, casual, and sick leaves.
- Provident Fund (PF) and other statutory benefits as per company policy.
- Growth opportunities Opportunities through continuous learning, certifications, and internal promotions.
- Learning Certification Support for Google Ads, Meta Blueprint, GA4, and other industry-recognized programs.
- Adaptable Working Hours (where applicable) with a focus on productivity and outcomes.
- Employee Referral Bonus Program with attractive referral incentives.
- Team Outings, Celebrations Engagement Activities to foster a positive work culture.
- Access to Premium Marketing Tools AI Platforms to enhance campaign performance and productivity.
- Prospect to Work on High-Impact Growth Campaigns with direct exposure to leadership, data-driven decision-making, and measurable business growth.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Ucanly
📍 Bengaluru