About SPAN International Education Pvt. Ltd.

Established in 2008, SPAN International Education Pvt. Ltd. is an overseas education consultancy helping students achieve their international education goals through expert guidance on university admissions, course selection, and visa procedures.

Job Overview

We are looking for a skilled and result-oriented SEO & Google Ads Manager to improve our website's Google ranking, increase online visibility, and generate quality student enquiries through SEO and paid advertising campaigns.

Key Responsibilities

- Improve the company's website ranking and visibility on Google through effective SEO strategies.
- Conduct keyword research related to overseas education, universities, courses, and study-abroad destinations.
- Manage on-page, off-page, and technical SEO activities.
- Optimise website content, blogs, headings, meta titles, and descriptions.
- Create and manage Google Ads campaigns to generate student enquiries.
- Monitor advertising budgets, keywords, clicks, conversions, and cost per lead.
- Optimise advertisements and landing pages to improve campaign performance.
- Track website traffic, keyword rankings, and advertising results.
- Prepare weekly and monthly performance reports.
- Coordinate with the social media, content, design, and counselling teams.
- Stay updated with Google algorithm changes and the latest digital marketing trends.

Required Skills and Qualifications

- BSc Computer Science,B.tech,BCA, Computer Science,IT or Additional Course certification regarding SEO or Google Ads also preferred.
- 1–3 years of experience in SEO and Google Ads management.
- Good knowledge of keyword research and website optimisation.




- Practical experience in managing Google Ads campaigns.
- Knowledge of on-page, off-page, and technical SEO.
- Understanding of lead generation and conversion tracking.
- Positive analytical and problem-solving skills.

SEO & Digital Marketing Tools

Candidates should have practical knowledge of some of the following tools:

- Google Search Console – Website search performance and indexing.
- Google Analytics 4 (GA4) – Website traffic and visitor analysis.
- Google Keyword Planner – Keyword research and Google Ads planning.
- SEMrush – Keyword research, competitor analysis, and SEO audits.
- Ahrefs – Backlink analysis and keyword research.
- Ubersuggest – Keyword research and website SEO analysis.
- Screaming Frog SEO Spider – Technical SEO audits.
- Google Tag Manager – Tracking website activities and conversions.
- Google Ads – Creating and managing paid advertising campaigns.

Preferred Candidate Profile

- Experience in the overseas education or education consultancy industry will be an added advantage.
- Ability to generate quality student leads within the planned advertising budget.
- Target-oriented with good analytical skills.
- Able to manage multiple campaigns independently.
- Good communication and team coordination skills.

Key Performance Indicators (KPIs)

- Improvement in Google search rankings and organic website traffic.
- Number and quality of student enquiries generated.
- Cost per lead and advertising campaign performance.
- Effective management of Google Ads budgets.
- Improvement in website visibility and lead conversions.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 SEO Associate (Kochi)
🏢 Span International Education
📍 Kochi