Area Manager Sales & Operations

Company: Confidential Leading Caf & Food & Beverage Brand
Industry: Food & Beverage (F&B;) / Quick Service Restaurant (QSR) / Caf / Hospitality / Retail
Location: Bhubaneswar, Odisha (Travel across India)
Experience: 6-8 Years
CTC: 6-8 LPA + 10% Performance-Linked Variable

About the Company

Our client is a growing organization in the Food & Beverage (F&B;) and Cafe industry, focused on delivering quality products, exceptional customer experiences and operational excellence.

The organization operates through company-owned outlets and franchise networks, with plans to expand its retail footprint across India. It emphasizes business growth, customer satisfaction, operational efficiency and consistent brand standards.

Job Overview

Our client is looking for a energetic and result-oriented Area Manager – Sales & Operations to drive sales growth, business profitability and operational excellence across multiple caf outlets.

The candidate will be responsible for managing company-owned and franchise outlets, improving revenue performance, ensuring operational standards, leading outlet teams and supporting business expansion.

The ideal candidate should have strong experience in multi-unit operations, sales management, P&L; ownership and team leadership within the QSR, caf, F&B; or hospitality industry.

Key Responsibilities

1. Sales & Business Growth

- Drive sales, revenue growth and profitability across assigned outlets.
- Develop and execute strategies to increase footfall, average order value and repeat customers.
- Monitor daily, weekly and monthly sales performance against targets.
- Identify new business opportunities and improve underperforming outlets.




- Drive local marketing initiatives, promotional activities and customer acquisition.
- Monitor sales KPIs and implement corrective action plans.

2. Operations Management

- Oversee day-to-day operations across multiple caf outlets.
- Ensure adherence to company SOPs, service standards, hygiene and food safety.
- Conduct regular outlet visits, operational audits and performance reviews.
- Monitor inventory, stock movement, wastage and operational costs.
- Ensure consistent product quality and customer experience.

3. P&L; and Cost Management

- Monitor outlet-level P&L; and profitability.
- Control food and beverage costs, manpower expenses and operational overheads.
- Identify opportunities for cost optimization and margin improvement.
- Track business performance through MIS and operational dashboards.

4. Team Management & Leadership

- Lead, mentor and develop Outlet Managers and store teams.
- Drive manpower planning, productivity and employee performance.
- Support recruitment, onboarding and training initiatives.
- Establish accountability and performance-driven work culture.

5. Franchise Management

- Manage relationships with franchise partners.
- Ensure franchise outlets follow brand standards, SOPs and operational guidelines.
- Monitor franchise sales performance and operational compliance.




- Support franchise onboarding and business performance improvement.

6. New Store Launch & Expansion

- Support new outlet openings and operational readiness.
- Coordinate with HR, procurement, marketing and supply chain teams.
- Ensure manpower, inventory, training and operational setup before launch.
- Drive new outlet stabilization and achievement of business targets.

7. MIS & Business Reporting

- Prepare and review daily, weekly and monthly sales and operational reports.
- Track revenue, outlet profitability, customer satisfaction and operational KPIs.
- Identify performance gaps and report corrective actions to management.

Candidate Requirements

- Graduate in any discipline; MBA preferred.
- 6-8 years of experience in Sales & Operations within QSR, Caf, F&B;, Retail or Hospitality.
- Proven experience managing multiple outlets or territories.
- Strong exposure to sales targets, revenue growth and business profitability.
- Experience in outlet-level P&L; management and cost control.
- Understanding of franchise operations and multi-location business management.
- Strong leadership, communication and analytical skills.
- Willingness to travel extensively across India.

Preferred Industry Background

QSR chains, coffee shop chains, caf businesses, food retail, restaurants and hospitality brands.

Key Skills

Area Sales Management | Sales & Operations | QSR Operations | Caf Operations | Multi-Unit Management | Revenue Growth | P&L; Management | Franchise Management | Business Development | Retail Operations | Team Management | Cost Control | MIS Reporting | Customer Experience

Compensation: 6-8 LPA Fixed + 10% Performance-Linked Variable.

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