Job Overview

We are looking for a dynamic and result-oriented Area Sales Manager to drive sales growth, expand market presence and strengthen the distribution network for our steel products.

The candidate will be responsible for managing the assigned geographical territory, developing dealer and distributor networks, increasing market penetration and achieving sales targets while maintaining strong relationships with channel partners and customers.

Key Roles & Responsibilities

- Develop and execute sales strategies to achieve assigned sales targets for the designated territory.
- Identify and appoint new dealers, distributors and channel partners to expand market reach.
- Manage and strengthen existing dealer and distributor relationships.
- Drive primary and secondary sales of TMT bars and other steel products.
- Develop new markets and increase product penetration in the assigned territory.
- Monitor market trends, competitor activities, pricing and customer requirements.
- Conduct regular market visits and assess dealer performance, stock availability and sales movement.
- Build relationships with builders, contractors, fabricators, engineers, architects and institutional customers.
- Ensure effective product promotion, brand visibility and market development activities.
- Monitor outstanding payments,



credit limits and collection targets in coordination with the concerned departments.
- Prepare sales forecasts, territory plans and periodic sales performance reports.
- Coordinate with logistics, dispatch, accounts and internal sales teams to ensure smooth business operations.
- Ensure achievement of sales volume, revenue and collection targets.

Desired Candidate Profile

- Graduate in any discipline; MBA in Sales & Marketing will be an added advantage.
- Relevant experience in sales and marketing within the Iron & Steel / TMT industry.
- Solid experience in dealer and distributor network management.
- Good understanding of steel markets, channel sales and territory development.
- Proven track record of achieving sales targets and developing new business.
- Strong negotiation, communication and relationship management skills.
- Ability to manage a sales team and drive market expansion.
- Willingness to travel extensively within the assigned territory.

Key Competencies

- Channel Sales & Distribution Management
- Dealer / Distributor Appointment
- Primary & Secondary Sales
- Territory Management
- Market Development
- Customer Relationship Management
- Sales Target Achievement
- Market Intelligence & Competitor Analysis
- Outstanding & Collection Management

📌 District Sales Manager (Purulia)
🏢 SRMB Srijan
📍 Purulia