Business Development Manager – FOFO Stores

JOB DESCRIPTION | FRANCHISE DEVELOPMENT

About Us

makeO is India’s leading clinical beauty platform, backed by experts and driven by technology. Our brands, toothsi and skinnsi, are revolutionising the way Indians get the smile makeovers and skin they’ve always wanted.

Present in over 17 cities across India and the GCC, we’ve designed close to 2,50,000 smiles and completed over 2,00,000 Laser Hair Reduction sessions.

With 28+ Experience Centres across India, we are expanding our offline presence to ensure convenience and accessibility for our valued customers.

We are a Series C-funded start-up, established in 2018 and backed by Eight Roads Ventures, Paramark Ventures, 360 ONE Asset, the investment office of Ashish Kacholia, and the family office of Medlife founders. This funding supports our mission to revolutionise the clinical beauty space in India and the GCC.

#smilekhulke

Role Overview

The Business Development Manager - FOFO Stores will identify dentists who operate existing dental practices and build their interest in converting their business into a MakeO franchise. The role owns the field-led franchise acquisition journey, from prospecting and the first conversation through commercial discussions and handover for store launch.

Key Responsibilities

- Identify and map dentists with established practices that may be suitable for a MakeO FOFO franchise, and build a qualified pipeline through field visits, referrals, and local market outreach.
- Visit dental practices, meet dentists and practice owners, understand their business goals,



and present the MakeO franchise proposition and FOFO model clearly.
- Explain the franchise prospect, operating model, brand support, investment expectations, and key commercial terms using approved company material.
- Assess each prospect’s business fit, readiness, location, patient base, infrastructure, and ability to meet franchise requirements; record findings and recommend next steps.
- Build trusted relationships with dentists and other decision-makers, address questions and objections, and move qualified prospects through the sales funnel.
- Lead commercial discussions within approved guidelines and coordinate due diligence, documentation, approvals, and agreement execution with internal stakeholders.
- Work with teams across operations, clinical, finance, legal, and marketing to support franchise onboarding, site readiness, and a smooth handover for launch.
- Maintain accurate prospect, visit, and pipeline records; share regular updates, forecasts, and market feedback with leadership.
- Meet agreed targets for qualified opportunities, franchise conversions, and timely closure while representing MakeO professionally in the field.

Must-Have Qualifications

- 2–6 years of experience in business development, franchising, healthcare, dental, or retail expansion.
- Graduate in any discipline; an MBA is an advantage.
- Strong communication, negotiation, relationship-building, and presentation skills.
- Comfortable meeting dentists and practice owners in person, with regular field visits and travel as required.
- Self-motivated, persuasive, organized, and result-oriented, with the ability to manage a sales pipeline independently.

📌 Business Development Manager (Kolkata)
🏢 MakeO
📍 Kolkata