Job Description:

Role: Marketing Automation Specialist (Marketo / Adobe Journey Optimizer)

Experience: 4 to 6 Years

Location: Noida

Role Overview:

We are looking for a Marketing Automation Specialist with strong hands-on experience in Adobe Marketo and Adobe Journey Optimizer (AJO). The role involves managing marketing automation platforms, system integrations, data management, and multi-channel marketing campaigns. The candidate will support platform configuration, operational processes, performance monitoring, and continuous improvement.

Key Responsibilities

- Manage and administer Marketo and Adobe Journey Optimizer platforms.
- Handle platform configuration, campaign operations, and marketing automation processes.
- Manage ETL processes, data integration, and REST API integrations.
- Integrate marketing automation platforms with CRM systems such as Salesforce or Microsoft Dynamics.
- Support account-based marketing (ABM) and multi-channel customer journeys.
- Monitor platform performance and generate operational reports and metrics.
- Provide technical and operational support to internal marketing teams.
- Identify process improvements and troubleshoot platform-related issues.




- Coordinate with cross-functional teams to deliver marketing technology projects.

Key Skills (Must-Have)

1. Adobe Marketo: Certified Marketo expertise, administration, configuration, and campaign management.
2. Adobe Journey Optimizer: Knowledge of customer journey orchestration and multi-channel marketing.
3. Marketing Automation: Robust experience managing MarTech platforms and marketing workflows.
4. System Integration: Hands-on experience with REST APIs and platform integrations.
5. ETL & Data Management: Experience handling data integration, data flows, and data management.
6. CRM Integration: Knowledge of Salesforce or Microsoft Dynamics.
7. Analytical Skills: Ability to monitor, analyse, and report platform performance metrics.
8. Communication: Ability to explain technical concepts to business stakeholders.

Good-to-Have Skills

- Workfront, Jira, or Asana.
- Experience implementing or rolling out new MarTech solutions.
- Project management experience.
- Account-Based Marketing (ABM) experience.
- Experience working in large, complex organizations.

📌 Adobe Marketo-Adobe Journey Optimizer (Noida)
🏢 Cerebra
📍 Noida